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Spend Shift How the Post Crisis Values Revolution is Changing the Way We Buy Sell and Live 1st Edition by John Gerzema 9780470874431 0470874430

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Spend Shift 1st Edition John Gerzema Digital Instant Download

Author(s): John Gerzema, Michael D’Antonio
ISBN(s): 9780470874431, 0470874430
Edition: 1
File Details: PDF, 1.51 MB
Year: 2010
Language: english
SKU: EB-1939298 Category: Tags: ,

Spend Shift How the Post Crisis Values Revolution is Changing the Way We Buy Sell and Live 1st Edition by John Gerzema – Ebook PDF Instant Download/Delivery: 9780470874431, 0470874430

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Product details:

ISBN 10: 0470874430

ISBN 13: 9780470874431

Author: John Gerzema

Understanding the post-crisis consumer In Spend Shift , John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D’Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

Table of contents:

Chapter 1: Introduction: Numbers and Their Meaning – Kansas City, Missouri: The Enduring Impact of the Great Recession on Our Values and on Consumerism

Chapter 2: The New American Frontier – Detroit, Michigan: Indestructible Spirit, the Values of Optimism, Resiliency, and Opportunity

Chapter 3: Don’t Fence Me In – Dallas, Texas: Retooling, the Values of Self-Reliance, Faith, and Betterment

Chapter 4: The Badge of Awesomeness – Boston, Massachusetts: Liquid Life, the Values of Nimbleness, Adaptability, and Thrift

Chapter 5: An Army of Davids – Tampa, Florida: Cooperative Consumerism, the Values of Community, Collaboration, and Respect

Chapter 6: Block Party Capitalism – Brooklyn, New York: From Materialism to What’s Material, the Values of Character, Authenticity, and Performance

Chapter 7: The Quality of the Lion – Las Vegas, Nevada: Reinventing Business Models and Corporate Culture to Rebuild Trust

Chapter 8: The Citizen Corporation – Dearborn, Michigan: How Large Institutions Are Becoming Truly Public Companies

Chapter 9: Innovation Nation – San Francisco, California: America as an Emerging Market for Values-Led Ideas

Chapter 10: Coda: The Takeaway – Los Angeles, California: Ten Ways the Modern Enterprise (and Individual) Can Thrive in the Post-Crisis Age

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Tags: John Gerzema, Spend, Crisis, Revolution, Changing