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Increase Your Web Traffic in a Weekend 6th Edition by Jerry Lee Ford, William Stanek 1435456661 9781435456662

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Increase Your Web Traffic in a Weekend 6th Edition Jr. Jerry Lee Ford Digital Instant Download

Author(s): Jr. Jerry Lee Ford, William R. Stanek
ISBN(s): 9781435456662, 1435456661
Edition: 6
File Details: PDF, 9.85 MB
Year: 2010
Language: english
SKU: EB-1565664 Category: Tags: ,

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Product details:

ISBN 10: 1435456661 

ISBN 13: 9781435456662

Author: Jr. Jerry Lee Ford, William R. Stanek

These days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn’t mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are the ones that attract advertisers. In order to compete, you need to develop and implement a Web site promotion plan. How can you know if people are visiting your Web site, and if they aren’t, what can you do about it? What can you do to earn money on your Web site? Is there an easy way to attract readers and advertisers without spending a fortune? Yes is the answer to all of these questions, and Increase Your Web Traffic in a Weekend, Sixth Edition maps out a cost effective, comprehensive plan that both Web beginners and experts can use to build an audience for a home page or Web site. This book has compiled low-cost Web promotion and advertising techniques collected from the authors’ years of practical experience, but you can implement them all in just one weekend!

What You’ll Learn

Increase Your Web Traffic in a Weekend, Sixth Edition teaches you how to attract new visitors to your Web site and explains how to keep visitors coming back. The authors do so by helping you develop your own Web site promotion plan, leveraging a bevy of free and low-cost Web promotion and advertising techniques collected from years of practical experience. By reading this book, you will:

  1. Learn how to increase Web traffic using different crawler-based search engines like Google and Bing and different directories like the Yahoo directory and the Open directory.
  • Learn how to leverage social media Web site like Facebook, Twitter, and MySpace to drive additional traffic to your Web site.
  • Learn how search engines work and then find out how to leverage this information to increase search engine results for your Web site by improving keyword selection, descriptions, page titles, meta-information, etc.
  • Learn how to drive traffic to your Web site using e-zines and how to find the e-zines that work best for you.
  • Find out how to get your Web site listed as the cool site of the day and how to win awards that will help get your Web site noticed.
  • Find out how to use direct e-mail, newsgroups, and mailing lists as a means of marketing your Web site.
  • Discover how to use services provided by Web sites like eBay and Amazon.com to attract new visitors to your Web site.
  • Discover how easy it is to advertise your Web site using free banner exchanges.
  • Learn how to attract the masses by sponsoring your own giveaways, contests, sweepstakes, and more.
  • Discover who is visiting your Web site and find out what you can do to keep them coming back by learning how to analyze your Web traffic.

Table of contents:

Friday Evening: Promoting Your Web Site to the World
You Built It, but Will They Come?
Making the Web Work for You
Leveraging Search Engines, Directories, and Social Media Web Sites
Crawler-Based Search Engines
Paid Inclusion and Paid Placement
Promoting Your Web Site to Joe Surfer
Determining Who Is Visiting Your Web Site
Wrapping Up and Looking Ahead

Saturday Morning: Putting the Motion in Promotion
Capitalizing on Search Engine Fundamentals
Indexers, Spiders, Crawlers, and Other Web Beasties
Working with Search Engines
Determining Popular Keywords
Researching Popular Search Engine Keywords
Free Keyword Generation Tools
Be On Guard Against Accidental Spamming
Boosting Visits with Ordinary Descriptions
Using Page Titles to Your Advantage
Getting Your Frame-Enhanced or Graphics-Intensive Page Noticed
Getting the Most from Keywords and Meta-Information
Inspecting Your Web Page’s Body Text
A Last Look at Search Engine Fundamentals
Using Graphic Search Services to Increase Traffic
Take a Break
Submitting Your Site to a Search Engine
Search Engine Tricks to Avoid
Increasing Your Web Traffic with the Top Search Engines
Metasearch Engines
Targeting Shoppers Using Comparison Shopping Engines and Directories
Comparison Shopping Engines
Comparison Shopping Directories
Submitting Your Site to Lists and Directories
The Open Directory and Yahoo!
Submitting Your Site to Web Guides
How Do People Find Your Listing in a Guide or Directory?
How Often Is Your Site’s Listing Updated?
Increasing Your Web Traffic with Guides and Directories
Promoting Your URL Everywhere
Promoting Your URL Alongside Your Products and Services
Wrapping Up and Looking Ahead

Saturday Afternoon: The Coolest, the Hottest, and the Best
The Best Business Search Engines and Yellow Pages Directories
Submitting Your Site to Business Search and Directory Sites
Increasing Your Web Traffic with Yellow Pages Directories
Directories by Industry and Category
Getting the Most Out of Industry and Category Directories
Community Guides
Real Estate Directories and Guides
Travel and Tourism: Guides and Directories
More Guides and Directories by Category
Children’s Directories: Getting Noticed by One of the Web’s Biggest Audiences
Getting More Mileage out of What’s New? Directories
Exploring the Starting Point Directory
Other What’s New? Directories
Getting Your Site Listed as the Cool Site of the Day
Wandering in the Maze of Web Awards
Finding the Right Award
Submitting Your Site
Cool Site of the Day
Best of the Web
Getting Social to Drive More Web Traffic
Social Networking Sites
Social Bookmarking Sites
Social Review Sites
Social News Sites
Social Photo and Video Sharing Sites
Social Question-and-Answer Sites
Blogging Sites
Demonstrating Expertise through Wikis and Article Sites
Wrapping Up and Looking Ahead

Sunday Morning: Attracting the Masses
Introducing Web Registration Services
Checking on Your Listings
Selling Your Web Site through E-mail
Web Site Promotion through Direct E-mail, Newsgroups, and Mailing Lists
Establishing a Privacy Policy
Promoting Your Web Site Directly
Promoting Your Web Site through Newsgroups
Promoting Your Web Site through Mailing Lists
“Tell a Friend” Marketing
Announcing Your Web Site, Products, and Services by E-mail
Setting Up Autoresponders
Creating a Professional Image Using Multiple E-mail Accounts
Creative Signature Files
Developing an Online Business Card
Take a Break
Advertising on eBay
Get Noticed on Craigslist
Benefits
Finding the Right Place for Your Web Site
Sell Your Products via Amazon.com’s Marketplace
Can’t Get ‘Em Any Other Way? Give It Away!
What to Watch Out For: The Legalities
Boosting Traffic with Giveaways and Sweepstakes
Gaining Readers with Contests
Using Games, Puzzles, and Teasers to Attract Visitors
Sites That Promote Your Freebies
Other Ideas for Attracting the Masses
Setting Up Your Own Affiliate Program
Sponsoring a Web Site Launch
What the Heck Is a Banner Exchange?
Banner Exchanges for the Masses
Analyzing Off-Page Factors
Avoiding Link Farms
Working with the Major Web Rings
Post Company Job Openings on Your Web Site
Locating Sponsored Links
Other Paid Inclusion Programs
Wrapping Up and Looking Ahead

Sunday Afternoon: Discovering Who’s Visiting Your Web Site and Why
Using Web Stats to Understand Your Site’s Visitors
Options for Collecting Web Site Statistics
Selecting Your Web Traffic Analysis Tool
Web Site Stats Are a Necessary Evil
Zeroing In on Visits
Take a Break
Gaining Lost Readers from Error Analysis
Errors: We All Hate Them
Missing Files
Lost Connections
Time-Outs
Setting Up Your Own Blog
Setting Up a Guestbook
Setting Up a Message Forum
Collecting and Posting Positive Visitor Feedback
Redirecting Lost Readers
Redirection Basics
More Redirection Techniques
No More 404 File Not Found Errors
Taking Advantage of Free URL Analyzers
Finally You Know What to Do—So What’s Next?
What Have You Done This Weekend?
Keeping Up with the Latest Web Promotion Techniques
Keeping an Eye on Your Competition
A Final Note

Appendix
FastStats
NetInsightTracker
PowerMapper
Surfstats Log Analyzer
Site Submission
Dynamic Submission
SubmitWolf Pro
WebPosition
SiteXpert
Connection Keeper
MySpeed Server
VisualRoute

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Tags: Jerry Lee Ford, William Stanek, Increase, Weekend