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Oxford Guide to Plain English 4th Edition by Martin Cutts 9780199669172 0199669171

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Oxford Guide to Plain English 4th Edition Martin Cutts Digital Instant Download

Author(s): Martin Cutts
ISBN(s): 9780199669172, 0199669171
Edition: 4
File Details: PDF, 1.99 MB
Year: 2013
Language: english
SKU: EB-6623270 Category: Tag:

Oxford Guide to Plain English 4th Edition by Martin Cutts – Ebook PDF Instant Download/Delivery: 9780199669172, 0199669171

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Product details:

ISBN 10: 0199669171

ISBN 13: 9780199669172

Author: Martin Cutts

Plain English is the art of writing clearly, concisely, and in a way that precisely communicates your message to your intended audience. This book offers 25 practical guidelines to help improve your vocabulary, style, grammar, and layout in order to achieve clear writing. It gives expert advice on all aspects of the writing process: from avoiding jargon and legalese, to organizing written information in print and online. It also includes hundreds of real examples, including ‘before’ and ‘after’ versions to show exactly how its done. All this is presented in an authoritative and engaging way.

Completely revised and updated, this essential reference work is now even more useful: the word lists have been expanded; a new list of cliched and troublesome words to avoid have been added; and examples of real-life stories have been replaced with more recent ones. An improved design gives the book a fresh feel.

Table of contents:

Chapter 1: Writing short sentences and clear paragraphs

Chapter 2: Preferring plain words

Chapter 3: Writing tight

Chapter 4: Favouring active-voice verbs

Chapter 5: Using vigorous verbs, and untying noun strings

Chapter 6: Using vertical lists

Chapter 7: Converting negative to positive

Chapter 8: Cross-references, cross readers

Chapter 9: Using good punctuation

Chapter 10: Pitching your writing at the right level

Chapter 11: Six writing myths explored and exploded

Chapter 12: Clearly non-sexist

Chapter 13: Conquering grammarphobia

Chapter 14: Sound starts and excellent endings

Chapter 15: Planning well

Chapter 16: Using reader-centred structure

Chapter 17: Using alternatives to words, words, words

Chapter 18: Management of colleagues’ writing

Chapter 19: Good practice with email

Chapter 20: Writing better instructions

Chapter 21: Clarity for the Web

Chapter 22: Lucid legal language

Chapter 23: Writing low-literacy plain English

Chapter 24: Basics of clear layout

Chapter 25: Keeping errors in check: it’s time to proofread

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