Don’t Think of an Elephant Know Your Values and Frame the Debate The Essential Guide for Progressives 1st Edition by George Lakoff, Howard Dean, Don Hazen ISBN 1603580166 9781603580168

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Product details:

ISBN 10: 1603580166

ISBN 13: 9781603580168

Author:  George Lakoff, Howard Dean, Don Hazen 

Don’t Think of an Elephant!: Know Your Values and Frame the Debate – The Essential Guide for Progressives 1st Edition: 

Don’t Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.

In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.

Lakoff’s years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.

Don’t Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing’s stranglehold on political dialogue in the United States.

Read it, take action—and help take America back.

 

Don’t Think of an Elephant!: Know Your Values and Frame the Debate – The Essential Guide for Progressives 1st Edition Table of contents:

Part I: Theory and Application

1. Framing 101: How to Take Back Public Discourse

2. Enter the Terminator!

3. What’s in a Word? Plenty, if It’s Marriage

4. Metaphors of Terror

5. Metaphors That Kill

6. Betrayal of Trust: Beyond Lying

Part II: From Theory to Action

7. What the Right Wants

8. What Unites Progressives

9. FAQ

10. How to Respond to Conservatives

 

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