E Business and E Commerce Management Strategy Implementation and Practice 4th Edition by Dave Chaffey ISBN 0273719602 978-0273719601

E Business and E Commerce Management Strategy Implementation and Practice 4th Edition by Dave Chaffey – Ebook PDF Instant Download/Delivery:  0273719602,  978-0273719601
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Product details: 

ISBN 10:  0273719602

ISBN 13:  978-0273719601

Author:  Dave Chaffey
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

Table of contents: 

Part 1

Introduction

1 Introduction to e-business and e-commerce

2 E-commerce fundamentals

3 E-business infrastructure

4 E-environment

Part 2

Strategy and applications

5 E-business strategy

6 Supply chain management

7 E-procurement

8 E-marketing

9 Customer relationship management

Part 3

Implementation

10 Change management

11 Analysis and design

12 Implementation and maintenance

Activat

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Tags: Dave Chaffey, E Business, E Commerce Management, Implementation and Practice