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Corporate Communications Theory and Practice 1st Edition by Dr Joep P Cornelissen ISBN 0761944362 9780761944362

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Corporate Communications Theory and Practice 1st Edition Dr Joep P Cornelissen Digital Instant Download

Author(s): Dr Joep P Cornelissen
ISBN(s): 9780761944362, 0761944362
Edition: 1st
File Details: PDF, 1.29 MB
Year: 2004
Language: english
SKU: EB-1396970 Category: Tag:

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ISBN 10: 0761944362 
ISBN 13: 9780761944362
Author: Dr Joep P Cornelissen

A welcome and important addition to the limited writing already available on corporate communication. The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years’ – Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA

`This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications’ – Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels

Corporate Communications provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function; strategies and activities involved; and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communication decisions.

`This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications’ – provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function; strategies and activities involved; and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communication decisions.

Illustrative examples and case studies are truly international; based on companies in the United States, United Kingdom, continental Europe and elsewhere.

The book provides: insights into the nature of the corporate communication profession; the issues that define this profession; the strategies and activities that fall within its remit; and the ways in which it can be managed and organized in companies and agencies alike.

It addresses three important questions:

– What is corporate communications, and how can it be defined?

– What strategies and activities are central to this profession?

– What is the organizational location, status and role of this profession?

Important issues (e.g. corporate social responsibility, stakeholder management, integrated communications, reputation management) in managing and organizing corporate communications are all discussed, providing practising managers with appropriate concepts, theories and tools to make better management and communication decisions. Readers will gain a greater appreciation and a more in-depth understanding of the range of topics covered in corporate communication management as well as a means to organize their thoughts about those topics.

Corporate Communications Theory and Practice 1st Table of contents:

PART I: MAPPING THE FIELD

  • Chapter 1: Circumscribing Corporate Communications Theory and Practice
    • (Defining what corporate communications is, its scope, and its relevance in contemporary organizations.)
  • Chapter 2: Corporate Communications in Historical Perspective
    • (Tracing the evolution of the field, from early public relations to modern integrated communications.)
  • Chapter 3: Marketing, Public Relations and Corporate Communications
    • (Examining the relationship and distinctions between these related disciplines.)
  • Chapter 4: Corporate Communications in Theoretical Perspective
    • (Introducing key theoretical frameworks and their application to corporate communication.)
  • Chapter 5: Stakeholders, Identity and Reputation
    • (Fundamental concepts in corporate communications, covering stakeholder theory, corporate identity, corporate image, and reputation management.)

PART II: CORPORATE COMMUNICATION STRATEGIES AND ACTIVITIES

  • Chapter 6: Communication Strategies
    • (Developing effective communication strategies, including setting objectives and planning campaigns.)
  • Chapter 7: Corporate Identity and Branding
    • (Managing the visual and non-visual elements of corporate identity and the role of branding.)
  • Chapter 8: Corporate Reputation Management
    • (Strategies for building, maintaining, and defending an organization’s reputation.)
  • Chapter 9: Issues Management and Crisis Communication
    • (Proactive identification and management of potential issues, and reactive strategies for handling crises.)
  • Chapter 10: Media Relations
    • (Building relationships with media, managing media inquiries, and preparing press releases.)
  • Chapter 11: Employee Communication
    • (Internal communication strategies to engage and inform employees, fostering a positive organizational culture.)
  • Chapter 12: Investor Relations
    • (Communicating with shareholders, financial analysts, and the wider investment community.)
  • Chapter 13: Corporate Social Responsibility and Community Relations
    • (Communicating an organization’s commitment to social and environmental responsibility, and engaging with local communities.)
  • Chapter 14: Government Relations and Public Affairs
    • (Lobbying, political communication, and managing relationships with government bodies and policymakers.)

PART III: MANAGING CORPORATE COMMUNICATIONS

  • Chapter 15: Organizing Corporate Communications

    • (Different organizational structures for corporate communication departments, roles, and responsibilities.)

  • Chapter 16: Evaluation of Corporate Communications

    • (Measuring the effectiveness and impact of communication activities.)

  • Chapter 17: Towards Integrated Communications

    • (The concept of integrated marketing communications and how to achieve synergy across different communication functions.)

  • Chapter 18: Critical Issues in Corporate Communications

    • (Discussing challenges and ethical dilemmas in the field, such as transparency, accountability, and the impact of digital media.)

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Tags: Dr Joep P Cornelissen, Corporate, Communications