Contours of Retailing Management 1st Edition by Chunawalla 9789350434321 9350434326

Indian retailing reminded one of the sweat shops run by half-educated gentlemen and ladies on meagre finance mostly raised by pawing one`s family silver or borrowing at exorbitant rates and supplemented by own savings. Goods piled and stacked up haphazardly littered these pigeonholes. The customers were separated from the goods by counter and battalion of salespeople. The whole scene has changed dramatically in the last 10-15 years. We have world-class malls housing swanky stores. The stores are run by highly educated entrepreneurs and well organised corporates. The salespersons are suave, educated, and serve us with warmth. We have a wide assortment of merchandise to choose from. We can pay by cash, credit card or debit card. There are sales promotions schemes like Sabse Sasta Din announced by Big Bazar on the Republic Day. 2006 which brought almost 25-30 thousand customers to its doors. Though traditional stores exists, they too are undergoing qualitative changes for the better. Retailing is the most happening area these days. Between the Covers of this book, the author has packed the contours of modern retailing. About The Author: S.A. CHUNAWALLA is a writer and thinker on management subjects for more than a quarter of a century. He formerly taught management students in Gujarat. He has a good blend of techno-commercial academic background. He has guided students in their research projects. He is at present a Mumbai-based consultant. Some of his books such as Product Management, Brand Management, Advertising Theory and Practice and Advertising, Sales and Promotion Management are very popular with the students and executives all over the country and in many parts of the world. Table of Contents Introduction to Retailing Retail Organization Retail Theories and Formats Retail Planning Store Location