Event Design Social perspectives and practices 1st Edition by Greg Richards, Lenia Marques, Karen Mein ISBN 0415704642 9780415704649

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ISBN 10: 0415704642 
ISBN 13: 9780415704649
Author: Greg Richards, Lenia Marques, Karen Mein

Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words ‘imagineering’. This book brings together a wide range of international experts in the fields of events, design and imagineering to examine the event design process. It explores the entire event experience from conception and production to consumption and co-creation. By doing so it offers insight into effective strategies for coping with the shift in value creation away from transactional economic value towards social and relational value which benefit a range of stakeholders from the community to policy makers. Mega-events, small community events, business events and festivals in eight different countries are examined providing an international view of social issues in event design. A wide selection of current research perspectives is employed, integrating both theoretical and applied contributions. The multidisciplinary nature of the material means that it will appeal to a broad academic audience, such as art and design, cultural studies, tourism, events studies, sociology and hospitality.

Event Design Social perspectives and practices 1st Table of contents:

1 Introduction: designing events, events as a design strategy
2 Imagineering events as interaction ritual chains
3 Service design methods in event design
4 The role of imagineering as an event design strategy in the business event industry
5 From visitor journey to event design
6 The discourse of design as an asset for the city: from business innovation to vernacular event
7 How to slay a dragon slowly slowly: applying slow principles to event design
8 Designing events for socio-cultural impacts: the Holy Week in Puglia (Italy)
9 Design processes around dynamic marketing communications for event organizations
10 Co-creative events: analysis and illustrations
11 Classical music, liveness and digital technologies
12 The transformation of leisure experiences in music festivals: new ways to design imaginative, creative and memorable leisure experiences through technology and social networks
13 Traditional gastronomy events as tourist experiences: the case of Santarém Gastronomy Festival (Portugal)
14 Event design: conclusions and future research directions

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Tags: Greg Richards, Lenia Marques, Karen Mein, perspectives, Social