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Strategic Management 2nd Edition by Frank T Rothaermel ISBN 1259384071 978-1259384073

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Strategic Management 2nd Edition Frank T. Rothaermel Digital Instant Download

Author(s): Frank T. Rothaermel
ISBN(s): 9780077645175, 0077645170
Edition: 2
File Details: PDF, 12.56 MB
Year: 2015
Language: english
SKU: EB-11154552 Category: Tag:

Strategic Management 2nd Edition by Frank T. Rothaermel – Ebook PDF Instant Download/Delivery: 1259384071, 978-1259384073

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Product details:

ISBN 10: 1259384071

ISBN 13:  978-1259384073

Author: Frank T. Rothaermel

 Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.

Table of contents:

 

PART ONE: ANALYSIS

1. What Is Strategy?

2. Strategic Leadership: Managing the Strategy Process

3. External Analysis: Industry Structure, Competitive Forces, and Strategic Groups

4. Internal Analysis: Resources, Capabilities, and Core Competencies

5. Competitive Advantage, Firm Performance, and Business Models

PART TWO: FORMULATION

6. Business Strategy: Differentiation, Cost Leadership, and Blue Oceans

7. Business Strategy: Innovation, Entrepreneurship, and Platforms

8. Corporate Strategy: Vertical Integration and Diversification

9. Corporate Strategy: Strategic Alliances, Mergers, and Acquisitions

10. Global Strategy: Competing Around the World

PART THREE: IMPLEMENTATION

11. Organizational Design: Structure, Culture, and Control

12. Corporate Governance and Business Ethics

PART FOUR: MINICASES

How to Conduct a Case Analysis

MiniCases

1. Apple: What’s Next?2. Starbucks CEO Kevin Johnson: ” I’m not Howard Schultz”

3. BlackBerry’s Rise and Fall

4. Nike’s Core Competency: The Risky Business of Creating Heroes

5. Business Model Innovation: How Dollar Shave Club Disrupted Gillette

6. How JCPenney Sailed into a Red Ocean

7. Platform Strategy: How PayPal Solved the Chicken-or-Egg Problem

8. GE: Corporate Strategy Gone Wrong

9. Disney: Building Billion Dollar Franchises

10. Hollywood Goes Global

11. Yahoo: From Internet Darling to Fire Sale

12. Uber: Ethically Most Challenges Tech Company?

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