Merchandising Library Materials to Young Adults Greenwood Professional Guides for Young Adult Librarians 1st Edition by Mary Anne Nichols ISBN 0313313822 9780313313820

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ISBN 10: 0313313822 
ISBN 13: 9780313313820
Author: Mary Anne Nichols

As more and more libraries acknowledge their growing teen population, young adult librarians are scrambling for quick and easy ways to make their materials more user-friendly and accessible to this age group. Using basic marketing and merchandising techniques borrowed from book stores and other retail outlets, librarians can attract teens not only to materials they need, but to materials they will like but are often unaware of.

Beginning with an introductory discussion of marketing and teen demographics, the author explains the importance of identifying teens’ needs and wants, and offers time- and budget- saving suggestions on how to accomplish this. Chapters on merchandising explain what it is and why it is important, and how to use display shelving and alternate ways of categorizing collections to make materials more accessible. Instructions on how to create a display, using signage, lighting, and props, are provided. Booklists, bulletin boards, and library services such as customer service and reader’s advisory are also discussed. The final chapter includes 20 easily reproduceable display ideas for busy librarians, with a display title, theme, suggested props, and an annotated booklist.

Merchandising Library Materials to Young Adults Greenwood Professional Guides for Young Adult Librarians 1st Table of contents:

Part I: Understanding the Young Adult Audience and Merchandising Principles

• Chapter 1: Who Are Today’s Young Adults?
  • Developmental stages and interests of adolescents.
  • Reading habits and media consumption of YA.
  • Understanding diverse YA subcultures and preferences.
  • Psychology of decision-making and consumer behavior in teens.
• Chapter 2: Principles of Retail Merchandising Applied to Libraries
  • Key concepts from retail: visual merchandising, product placement, flow.
  • Adapting retail strategies for a non-profit, library environment.
  • The “library as a third place” concept and its relevance.
• Chapter 3: The Power of Presentation: Visual Appeal and Aesthetics
  • Color theory and its impact.
  • Lighting techniques to highlight materials.
  • Creating inviting and dynamic spaces.
  • Maintaining cleanliness and order.

Part II: Strategic Merchandising Techniques for YA Collections

• Chapter 4: The Art of Display: Beyond the Shelf
  • Types of displays (face-out, themed, trending).
  • Using props, signage, and digital elements effectively.
  • Creating a “wow” factor with creative displays.
  • Seasonal and topical display ideas.
• Chapter 5: Grouping and Organization for Discovery
  • Moving beyond Dewey: genre-fication and thematic shelving.
  • Creating “neighborhoods” or “zones” in the YA area.
  • Cross-merchandising different formats (books, audiobooks, graphic novels, DVDs).
  • Highlighting new arrivals and popular items.
• Chapter 6: Point-of-Need and Point-of-Interest Merchandising
  • Strategic placement near study areas, computers, or seating.
  • Merchandising related materials together (e.g., college prep books near career guides).
  • Using book talks, reviews, and reader recommendations.
• Chapter 7: Digital Merchandising: Extending Your Reach Online
  • Promoting materials on the library website and catalog.
  • Using social media (Instagram, TikTok, Goodreads) for YA engagement.
  • Creating online booklists, virtual displays, and reading challenges.
  • Leveraging library apps and e-resources.

Part III: Practical Application and Management

• Chapter 8: Practical Tools and Resources for Merchandising
  • Budgeting for merchandising materials.
  • Sourcing affordable props and display elements.
  • Using free online tools for signage and design.
  • Involving volunteers or student advisory boards.
• Chapter 9: Engaging Young Adults in the Merchandising Process
  • Youth advisory boards and their role in selection and display.
  • Student-created displays and recommendations.
  • Empowering YAs as advocates for their library space.
• Chapter 10: Measuring Success and Adapting Strategies
  • Tracking circulation statistics and engagement metrics.
  • Observational assessment of user behavior.
  • Gathering feedback from young adults.
  • Iterative design: adjusting strategies based on results.
• Chapter 11: The Merchandising Mindset: Integrating into Library Culture
  • Training staff in merchandising principles.
  • Making merchandising an ongoing, not one-time, activity.
  • Creating a welcoming and dynamic environment for young adults.

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Tags: Mary Anne Nichols, Merchandising, Library