Franchising For Dummies 2nd Edition by Michael Seid, Dave Thomas – Ebook PDF Instant Download/Delivery: 9780470045817, 0470045817
Full download Franchising For Dummies 2nd Edition after payment
Product details:
ISBN 10: 0470045817
ISBN 13: 9780470045817
Author: Michael H. Seid, Dave Thomas
Table of contents:
Part I: Franchising Basics: Separating the Myths from the Facts
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Chapter 1: The Power of the Brand: Franchising and You
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Chapter 2: Franchising Is More than Just a Food Industry
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Chapter 3: Mirror, Mirror, on the Wall: Am I to Be a Franchisee?
Part II: So You Want to Be a Franchisee?
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Chapter 4: Making the Choice: Deciding Which Business Is Right for You
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Chapter 5: Raising Capital: Wowing, Wrangling, and Winning
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Chapter 6: Signing on the Dotted Line: Legal Issues
Part III: Operating Your Franchise like a Well-Oiled Machine
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Chapter 7: The Start-Up: Setting Your Franchise’s Wheels in Motion
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Chapter 8: Hiring, Training, and Other Staffing Decisions
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Chapter 9: Working with Your Franchisor and Fellow Franchisees
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Chapter 10: Attracting and Keeping Customers
Part IV: Times Change: Deciding What to Do Next
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Chapter 11: Acquiring Other Franchises
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Chapter 12: Acquiring Other Brands
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Chapter 13: When the End Is Nigh
Part V: On the Flip Side: Building Your Own Franchise
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Chapter 14: From Small Business Owner to Franchisor
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Chapter 15: Growing Your Franchise Family
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Chapter 16: Building the Network: Expanding Wisely
Part VI: The Part of Tens
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Chapter 17: Ten Keys to Franchise Success
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Chapter 18: Ten Questions to Ask Yourself Before Buying a Franchise
Part VII: Appendixes
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Appendix A: Glossary of Common Franchise Terms
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Appendix B: About the CD
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Tags: Michael Seid, Dave Thomas, Franchising, Dummies