Semiotics The Basics 3rd Edition by Daniel Chandler 1138232939 9781138232938

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Product details:

ISBN 10: 1138232939 

ISBN 13: 9781138232938

Author: Daniel Chandler

This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies.

Table of contents:

Chapter 1: Models of the Sign
Chapter 2: Signs and Things
Chapter 3: Analysing Structures
Chapter 4: Challenging The Literal
Chapter 5: Codes
Chapter 6: Interactions
Chapter 7: Prospect and Retrospect

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Tags: Daniel Chandler, Semiotics, Basics