The Science of Social Influence Advances and Future Progress 1st Edition by Anthony R Pratkanis ISBN 1841694266 9781841694269

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ISBN 10: 1841694266 
ISBN 13: 9781841694269
Author: Anthony R Pratkanis

The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to: Learn how to conduct lab, field and case research on social influence through example by leading researchers Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method Apply knowledge to current influence campaigns to find out what works and what does not. The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.

The Science of Social Influence Advances and Future Progress 1st Table of contents:

1. An Invitation to Social Influence Research
2. Social Influence Analysis: An Index of Tactics
3. Omega Approaches to Persuasion: Overcoming Resistance
4. The Evolution of Cognitive Dissonance Theory: A Personal Appraisal
5. Emotional See-saw
6. Fleeting Attraction and Compliance with Requests
7. Using Social Norms as a Lever of Social Influence
8. On the Development of the Social Response Context Model
9. Groupthink as Social Identity Maintenance
10. Minority Dissent, Attitude Change, and Group Performance
11. Rumors Influence: Toward a Dynamic Social Impact Theory of Rumor
12. Self-Defeating Leader Behavior: Why Leaders Misuse Their Power and Influence
13. Resistance to Influence

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Tags: Anthony R Pratkanis, Science, Social Influence