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The Innovation Playbook a Revolution in Business Excellence 1st Edition by Nicholas Webb 9780470916896 0470916893

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Innovation Playbook a Revolution in Business Excellence 1st Edition Nicholas J. Webb Digital Instant Download

Author(s): Nicholas J. Webb
ISBN(s): 9780470916896, 0470916893
Edition: 1
File Details: PDF, 2.28 MB
Year: 2010
Language: english
SKU: EB-1781062 Category: Tag:

The Innovation Playbook a Revolution in Business Excellence 1st Edition by Nicholas Webb – Ebook PDF Instant Download/Delivery: 9780470916896, 0470916893

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Product details:

ISBN 10: 0470916893

ISBN 13: 9780470916896

Author: Nicholas J. Webb

A complete roadmap to a revolution in business excellence founded on innovation

Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of “real open” innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more.

  • Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovation
  • Shares the 56 ways in which innovations fail
  • Learn the success secrets of “Innovation Superstars”
  • Reduce innovation failure and build speed to market

Includes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.

Table of contents:

  1. Still Crazy about Innovation—After All These Years

  2. Becoming an Innovation Superstar

  3. Plays in The Innovation Playbook

  4. What’s Wrong with Innovation Today

  5. The New Economy: Different for Good

  6. The Great Recession: A Tipping Point

  7. Failure Is Not an Option

  8. The Wheels Keep Falling Off

  9. 56 Reasons Why

  10. It’s Not Always about Money

  11. The Danger of Safety

  12. What’s Mything in Innovation Today

  13. Innovating Your Way to Business Excellence

  14. Creating Net Customer Value

  15. Carpet Time

  16. The RealOpen Innovation Framework

  17. Creating a (Digital) Innovation Culture

  18. Dancing with the Innovation Superstars

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Tags: Nicholas Webb, Innovation, Playbook, Revolution