All You Need to Know about Commercial Awareness 2019th Edition by Christopher Stoakes 095749467X 978-0957494671

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Product details:

ISBN 10: 095749467X
ISBN 13: 978-0957494671
Author: Christopher Stoakes

This book is for anyone who needs to demonstrate commercial awareness or wants to join a large employer – a global law, accountancy or consulting firm, or an investment bank or multinational.This book explains what commercial awareness is and how to demonstrate it. It also looks at how professional service firms make a profit. It shows how they win work, run projects and keep clients happy. It’s required reading for anyone attending an interview who may need to demonstrate a commercial mindset and an interest in business.About Christopher StoakesChris Stoakes writes best-selling books that students recommend. His books make complex subjects easy to understand and are enjoyable to read. Chris was originally a lawyer and then set up and ran businesses on his own and with others. He has been a management consultant, marketing director and financial journalist.

All You Need to Know about Commercial Awareness 2019th Table of contents:

Chapter 1 | 9 pages
What Business Is Really About

Chapter 2 | 17 pages
Strategy: A Sense of Direction

Chapter 3 | 27 pages
Money (1): Debt and Equity

Chapter 4 | 37 pages
Money (2): Accounts

Chapter 5 | 51 pages
The Business of Government

Chapter 6 | 59 pages
How Organisations Are Organised

Chapter 7 | 69 pages
How Professional Service Firms Work

Chapter 8 | 77 pages
The 3 Ps of PSFs

Chapter 9 | 99 pages
How to Get Your First Job

Chapter 10 | 107 pages
Meet Your First Client

Chapter 11 | 117 pages
Building Your Brand

Chapter 12 | 129 pages
What Is Commercial Awareness?

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Christopher Stoakes,Commercial,Awareness