The Art of the Network Strategic Interaction and Patronage in Renaissance Florence Politics History and Culture 1st Edition by Paul D Mclean ISBN 0822390361 9780822390367

The Art of the Network Strategic Interaction and Patronage in Renaissance Florence Politics History and Culture 1st Edition by Paul D. McLean – Ebook PDF Instant Download/Delivery: 0822390361, 9780822390367

Full download The Art of the Network Strategic Interaction and Patronage in Renaissance Florence Politics History and Culture 1st Edition after payment

Product details:

ISBN 10: 0822390361

ISBN 13: 9780822390367

Author: Paul D. McLean

Writing letters to powerful people to win their favor and garner rewards such as political office, tax relief, and recommendations was an institution in Renaissance Florence; the practice was an important tool for those seeking social mobility, security, and recognition by others. In this detailed study of political and social patronage in fifteenth-century Florence, Paul D. McLean shows that patronage was much more than a pursuit of specific rewards. It was also a pursuit of relationships and of a self defined in relation to others. To become independent in Renaissance Florence, one first had to become connected. With The Art of the Network, McLean fills a gap in sociological scholarship by tracing the historical antecedents of networking and examining the concept of self that accompanies it. His analysis of patronage opens into a critique of contemporary theories about social networks and social capital, and an exploration of the sociological meaning of “culture.”

McLean scrutinized thousands of letters to and from Renaissance Florentines. He describes the social protocols the letters reveal, paying particular attention to the means by which Florentines crafted credible presentations of themselves. The letters, McLean contends, testify to the development not only of new forms of self-presentation but also of a new kind of self to be presented: an emergent, “modern” conception of self as an autonomous agent. They also bring to the fore the importance that their writers attached to concepts of honor, and the ways that they perceived themselves in relation to the Florentine state.

Table of contents:

1. The Principles of Networking as a Social Process

2. The Rhetoric and Design of Florentine Letter Writing

3. The Socially Contested Concept of Honor

4. What Gets Said When in Patronage Letters

5. The Dynamics of Office Seeking

6. Friends of Friends: Raccomandazione as Rhetoric and as Constitutive Principle

7. Patronage and the Stalled Transformation of the State

8. “Servants and Slaves in Everything and for Everything”: Renaissance Networking and the Emergent Modern Self?

People also search for:

the art of networking ted talk
    
strategic value network
    
in the context of the innovation matrix
    
in the strategic view of bargaining
    
art of strategy
    
is strategy an art or a science

Tags: Paul D Mclean, Art of the Network, Strategic Interaction, Patronage, Renaissance Florence, Politics, History, Culture