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E Novation for Competitive Advantage in Collaborative Globalization Technologies for Emerging E Business Strategies 1st Edition by David Low, Hugh Pattinson 9781605663951 1605663956

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E Novation for Competitive Advantage in Collaborative Globalization Technologies for Emerging E Business Strategies 1st Edition David R. Low Digital Instant Download

Author(s): David R. Low
ISBN(s): 9781605663951, 1605663956
Edition: 1
File Details: PDF, 3.39 MB
Year: 2011
Language: english
SKU: EB-2480486 Category: Tag:

E Novation for Competitive Advantage in Collaborative Globalization Technologies for Emerging E Business Strategies 1st Edition by David Low, Hugh Pattinson – Ebook PDF Instant Download/Delivery: 9781605663951, 1605663956

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Product details:

ISBN 10: 1605663956

ISBN 13: 9781605663951

Author: David R. Low, Hugh M. Pattinson

The Web has metamorphosed into a powerful vehicle for the development and delivery of new, emergent products and services, creating vast implications for organizational strategies. E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform. This book explores connections between the development of new e-business technologies with users and consumers, existing and new businesses, and links to social and political visions and strategies.

Table of contents:

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Section 1
Chapter 1: Service-Dominant Logic Foundations of E-Novation
Chapter 2: E-Marketplaces
Chapter 3: A Business Model Framework for Second Life

Section 2
Chapter 4: Defining E-Novation
Chapter 5: Defining E-Novation in Action

Section 3
Chapter 6: Service-Dominant Logic
Chapter 7: E-Novation Collaboration
Chapter 8: Online Branding
Chapter 9: E-Novation Curriculum (Communication and Education)
Chapter 10: E-Novation Customer Relationship Management
Chapter 11: E-Novation Deployment

Section 4
Chapter 12: E-Novation and Start-Up Companies
Chapter 13: E-Novation in Large Corporations
Chapter 14: E-Novation Program Office and Roadmap

Section 5
Chapter 15: Next Generation Collaborative Information Platforms
Chapter 16: Compilation of References

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Tags: David Low, Hugh Pattinson, Novation, Competitive