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Social Media The Convergence of Public and Personal Communication 2nd Edition by Graham Meikle ISBN 0367897822 9780367897826

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Social Media The Convergence of Public and Personal Communication 2nd Edition Graham Meikle Digital Instant Download

Author(s): Graham Meikle
ISBN(s): 9781003021100, 1003021107
Edition: 2
File Details: PDF, 1.81 MB
Year: 2024
Language: english
SKU: EB-56595448 Category: Tag:

Social Media The Convergence of Public and Personal Communication 2nd Edition by Graham Meikle – Ebook PDF Instant Download/Delivery:0367897822, 9780367897826
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Product details: 

ISBN 10: 0367897822

ISBN 13: 9780367897826

Author: Graham Meikle 

From Facebook and YouTube to TikTok and WeChat, this accessible book explores the relationships between public and personal communication on social media to understand their impacts on users’ everyday lives. Social media have made possible new kinds of relationships, entertainment, and politics, and enabled billions of people to experience new forms of communication, community, and communion. But social media are also profit-driven, data-mining corporations, and their core business model is often built around targeted surveillance that enables the commercial exploitation of their users’ everyday lives. Graham Meikle explores the tensions between these different dimensions of social media, engaging with questions of communication, data, remix, news, visibility, citizenship, and regulation. This second edition has been substantially revised: more than half of the text is entirely new to this edition, and those sections that remain have been completely updated. This new edition includes analysis of the data-driven business models of major social media firms, and of how these firms are expanding into new areas such as AI. It also includes discussion of major developments in news, surveillance, and activism on social media, as well as a new chapter on regulation. This book is an ideal critical introduction to social media in all their complexity.

Table of contents: 

Chapter 1 Communication
Trolled by Facebook
Defining social media
Networked
Data + platform
Public and personal communication
Conclusion
Chapter 2 Data
Share and share alike?
The sharing industry
Sensing networks
Conclusion
Chapter 3 Remix
Winter comes to Naples
Remix all the things
CTRL + C, CTRL + V
F*#%ing memes, how do they work?
Don’t worry, we’re from the internet
Generative AI
Deepfakes
Conclusion
Chapter 4 News
News and social media
#Data
Now here are tomorrow’s headlines
From citizen journalism to fake news
Conclusion
Chapter 5 Visibility
They ‘trust me’
Pics or it didn’t happen
The ethics of visibility
Context collapse
Exploiting visibility
From PRISM to COVID
Conclusion
Chapter 6 Citizenship
Blank generation
Citizenship
Distributed citizenship
#Occupy
Occupying the White House
#MeToo
Conclusion
Chapter 7 Regulation
Shadow profiles and emotional contagion experiments
Content moderation
Tectonic plates

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Graham Meikle,Media,Convergence