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Offensive Marketing An Action Guide to Gaining Competitive Advantage 1st Edition by Warren Keegan Hugh Davidson, Elyse Arnow Brill ISBN 978-0750674591 1417507470

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Offensive Marketing An Action Guide to Gaining Competitive Advantage 1st Edition Warren Keegan Digital Instant Download

Author(s): Warren Keegan, Hugh Davidson EMAC Academy of Marketing BAM and AIB.
ISBN(s): 9781417507474, 1417507470
Edition: 1
File Details: PDF, 2.10 MB
Year: 2003
Language: english
SKU: EB-1394676 Category: Tags: ,

Offensive Marketing: An Action Guide to Gaining Competitive Advantage 1st Edition by Warren Keegan Hugh Davidson, Elyse Arnow Brill – Ebook PDF Instant Download/Delivery: 978-0750674591 1417507470

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Product details:

ISBN 10:  1417507470

ISBN 13: 978-0750674591

Author: Keegan Hugh Davidson, Elyse Arnow Brill

 Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

Table of contents:

  1. The Offensive Marketing Approach: POISE
  2. How Offensive Marketing Builds Above-Average Profits
  3. Offensive Vision and Attitudes
  4. The Integrated Marketing Approach
  5. Business Analysis
  6. Developing a Distinctive View of the Future
  7. Developing Winning Strategies
  8. Marketing Planning
  9. Segmentation
  10. Brand Development
  11. New Product and Service Development
  12. Communications
  13. Market Research
  14. Pricing and Channel Marketing
  15. Post Script: Offensive Marketing – The Way Ahead

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Warren Keegan Hugh Davidson,Elyse Arnow Brill,Offensive Marketing,An Action Guide,to Gaining,Competitive Advantage