High Visibility Transforming Your Personal and Professional Brand 3rd Edition by Irving Rein, Philip Kotler, Michael Hamlin, Martin Stoller ISBN 978-0071456807 0071456805
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High Visibility Transforming Your Personal and Professional Brand 3rd Edition by Irving Rein, Philip Kotler, Michael Hamlin, Martin Stoller – Ebook PDF Instant Download/Delivery: 978-0071456807, 0071456805
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Product details:
ISBN 10: 0071456805
ISBN 13: 978-0071456807
Author: Irving Rein, Philip Kotler, Michael Hamlin, Martin Stoller
The classic guide to personal and public image making–now updated for the digital age
The groundbreaking, critically acclaimed original edition of High Visibility established celebrity–the creating and managing of one’s public persona–to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility–in any profession!
“High Visibility brilliantly captures the how, why, and what of the celebrity-building process.”
–Al Reis, bestselling author of Positioning and Marketing Warfare
“High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology.”
–Peter Carlson, Washington Post
Today, it’s not just what you know or who you know–it’s who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.
Table of contents:
PART 1
Foundations of High Visibility Marketing
CHAPTER 1
The Branding Proposition
CHAPTER 2
Commanding a High Visibility Premium
CHAPTER 3
How the High Visibility Industry Works
CHAPTER 4
Distinguishing High Visibility Sectors and Hierarchies
CHAPTER 5
Who Are the High Visibility Consumers
PART 2
Strategies for Achieving and Sustaining High Visibility
CHAPTER 6
Strategies for Marketing High Visibility
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