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When Tradition Turns Into Innovation How Firms Can Create and Appropriate Value Through Tradition 1st Edition by Antonio Petruzzelli, Vito Albino 9781843346647 1843346648
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When Tradition Turns Into Innovation How Firms Can Create and Appropriate Value Through Tradition 1st Edition Antonio Petruzzelli And Vito Albino (Auth.) Digital Instant Download
ISBN(s): 9781843346647, 1843346648
Edition: 1
File Details: PDF, 11.93 MB
Year: 2012
Language: english
When Tradition Turns Into Innovation How Firms Can Create and Appropriate Value Through Tradition 1st Edition by Antonio Petruzzelli, Vito Albino – Ebook PDF Instant Download/Delivery: 9781843346647, 1843346648
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Product details:
ISBN 10: 1843346648
ISBN 13: 9781843346647
Author: Antonio Petruzzelli; Vito Albino
Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition. Specifically, the authors argue that firms may successfully innovate, exploiting the whole set of competencies, knowledge, values and culture that characterize a specific firm, territory, and/or age. Analyzing several international case studies, this book clearly shows how tradition may be effectively used, allowing companies to create successful new products and how to profit from them. The book tackles the main issues and problems of a tradition-based innovation approach, tracing the patterns of how old and new knowledge can be combined.
- Proposes a new strategic model for promoting and sustaining innovation at product level
- Merges a theoretical perspective with actual cases
- Develops a set of implications that allows managers and practitioners to implement an alternative approach to innovation
Table of contents:
Chapter 1. Re-thinking the innovation approach
Chapter 2. The meaning of tradition
Chapter 3. A tradition-based innovation strategy
Chapter 4. Case studies
Chapter 5. Toward a new perspective of innovation
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Tags: Antonio Petruzzelli, Vito Albino, Tradition, Innovation