Lifestyle Drugs and the Neoliberal Family Popular Culture and Everyday Life 1st Edition by Kristin Swenson 143311044X 9781433110443

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Product details:

ISBN 10: 143311044X

ISBN 13: 9781433110443

Author: Kristin A. Swenson

Since 1997, advertisements for lifestyle drugs have saturated the U.S. airwaves, print media, and the Internet. Viewers are asked to see their children’s difficulty in school as attention deficit disorder, their worry as anxiety, and their flagging sex life as dysfunction. And for each disorder, there is a corresponding pharmaceutical solution. Through the lens of these advertisements, Lifestyle Drugs and the Neoliberal Family unpacks our contemporary obsession with obtaining easy solutions for difficult problems. The ads’ discourse illuminates the experience of living within a society increasingly affected by the policies of neoliberalism, one that requires us to invest and manage our own health with the ultimate goal of a materially productive life. Advertisements for lifestyle drugs promise to make us sexier, happier, and better liked; not to cure us of a disorder, but, ultimately, to make us better workers, suggesting that drugs do indeed work to keep us working.

Lifestyle Drugs and the Neoliberal Family Popular Culture and Everyday Life 1st Table of contents:

Chapter 1: Affective State Apparatus:Theorizing G.W. Bush’s Policy on Mental Health

Affect, Louis Althusser, and Affective State Apparatus

Achieving the Promise

Constituting Affect

Capturing Affect

Circulating Affect

The Affective State Apparatus

Notes

Chapter 2: Productive Bodies:Women, Work, and Depression

Women, Work, and Psychotropic Medication

Biopower and the Affect of Contemporary Work

The Feminization of Labor

Feminine Qualities Put to Work

Antidepressant Advertisements

Communication

The Female Body as Preexisting Condition

Conclusion

Notes

Chapter 3: Impotent Bodies:Viagra, Masculinity, and Potency

Cultural Context of Viagra’s Emergence

Biopolitical Power

Pfizer’s “Bob” Commercial

Spinoza and Affect

Circulation

Affective Potency

(Im)potency

Pillow Talk

Notes

Chapter 4: Children as Abilities-Machines:ADHD and Future Workers of America

Cultural Representations of ADHD

ADHD

Investing in Children as “Abilities-Machines”

Advertising the Ideal Child/Worker: Advertising ADHD

College Students and ADHD

There is No Holiday

What’s Up with Boys and Their Moms?

Conclusion: Abilities-Machines and Their Monsters: Back to Justin

Notes

Conclusion:By Way of the Family Dog

Dogs, Drugs, and Desires

Doggie Prozac

Affecting Work

Notes

Works Cited

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Kristin Swenson,Lifestyle,Drugs,Neoliberal