The Professionals Guide to Publishing A Practical Introduction to Working in the Publishing Industry 1st Edition by Gill Davies, Richard Balkwill – Ebook PDF Instant Download/Delivery: 0749462582, 9780749462581
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Product details:
ISBN 10: 0749462582
ISBN 13: 9780749462581
Author: Gill Davies, Richard Balkwill
The Professionals’ Guide to Publishing is a practical introduction to working in the publishing industry. The authors provide a clear overview of its many functions, including editorial, production, sales and marketing; ensuring that the reader has a firm understanding of their responsibilities and how these departments work cross-functionally.
Providing a thorough grounding in how publishing works including information on permissions and the current legal framework; they also examine current and enduring trends in publishing including; networking, supply chains and e-publishing.
Table of contents:
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Publishing: Art or Science?
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Publishing as a Business
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The Work of the Commissioning Editor
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Marketing
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Sales, Distribution and the Supply Chain
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Publishing Services and Production
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Why Publishers Need to Know About the Law
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Understanding How Rights and Permissions Work
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Careers in Publishing
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Tags: Gill Davies, Richard Balkwill, Professionals, Publishing