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Brand NFL Making and Selling America’s Favorite Sport 1st Edition by Michael Oriard 0807831425 9780807831427

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Brand NFL Michael Oriard Digital Instant Download

Author(s): Michael Oriard
ISBN(s): 9780807831427, 0807831425
Edition: New edition
File Details: PDF, 1.11 MB
Year: 2007
Language: english
SKU: EB-57685836 Category: Tag:

Brand NFL Making and Selling America’s Favorite Sport 1st Edition by Michael Oriard – Ebook PDF Instant Download/Delivery: 0807831425, 9780807831427

Full download Brand NFL Making and Selling America’s Favorite Sport 1st Edition after payment

 

Product details:

ISBN 10: 0807831425 

ISBN 13: 9780807831427

Author: Michael Oriard

The evolution of how the NFL is marketed as entertainment rather than sport is detailed in a study that looks closely at the development of the sport and its unique place in American life.

Table of contents:

  1. The Creation of the Modern NFL in the 1960s

  2. No Freedom, No Football

  3. The End of the Rozelle Era

  4. The New NFL

  5. Football as Product

  6. Football in Black and White

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Tags: Michael Oriard, Brand, America’s, Favorite