10 Simple Secrets of the World’s Greatest Business Communicators 1st Edition by Carmine Gallo ISBN 1402206968 9781402206962

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Product details:

ISBN 10: 1402206968

ISBN 13: 978-1402206962

Author:  Carmine Gallo 

10 Simple Secrets of the World’s Greatest Business Communicators 1st Edition: How you too can learn the presentation secrets behind today’s greatest CEOs

Acclaim for 10 Simple Secrets of the World’s Greatest Business Communicators

“As a leader, you have to do more than promote your brand…you have to live it! Carmine Gallo’s engaging new book will show managers and executives how to embody the promise of their companies’ products and services, and get people excited about their brand.”
-Jeff Taylor, Founder and Chief Monster, Monster.com

“I wish that 10 Simple Secrets had been available when I was just starting as a real estate agent in New York. It would have shaved years off my learning curve as a public speaker. Carmine’s book is a must-read for service professionals, CEOs, managers or anyone who needs to persuade for a living.”
-Barbara Corcoran, Founder, Corcoran Group

“If you run a company or aspire to, this book is a must-read to understand how the CEO is the most effective tool in a company’s communication arsenal to differentiate itself with customers, employees and investors.”
-Ron Ricci, Vice President of Corporate Positioning, Cisco Systems, Inc.

“10 Simple Secrets is direct, fascinating and very credible–after all, these guys are wildly successful!”
-Stuart Varney, FOX News business journal

“10 Simple Secrets is a book that should be read by anyone who does public presentations, no matter how expert. Gallo has collected good, often forgotten advice and stitched it together into a valuable resource. A keeper. Highly recommended.”
-John C. Dvorak, columnist, PC Magazine

 

10 Simple Secrets of the World’s Greatest Business Communicators 1st Edition Table of contents:

Introduction: Your Story. My Passion

Part One: Get ‘Em to Care

• Simple Secret #1: Passion
  Use Your Head to Reach Their Heart
• Simple Secret #2: Inspiration
  C’mon Baby, Light My Fire
• Simple Secret #3: Preparation
  Toss the Script

Part Two: Grab ‘Em and Keep ‘Em

• Simple Secret #4: Start Strong
  Don’t Bury the Lead
• Simple Secret #5: Clarity
  Lose the Jargon or Lose Your Audience
• Simple Secret #6: Brevity
  Keep It Short. Period

Part Three: Blow ‘Em Away by Talking, Walking & Looking Like a Leader

• Simple Secret #7: Say It with Style
  What Great Television Anchors Know That You Don’t
• Simple Secret #8: Command Presence
  Movement Does a Body Good
• Simple Secret #9: Wear It Well
  Image Is Almost Everything

Part Four: Leave ‘Em Wanting More

• Simple Secret #10: Reinvent Yourself
  Madonna or Rocky. It’s Your Choice

 

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