A Handbook of Corporate Communication and Public Relations 1st Edition by Sandra Oliver 9780415334198 0415334195

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Product details:

ISBN 10: 0415334195

ISBN 13: 9780415334198

Author: Sandra Oliver

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.

Table of contents:

1. Diversity programmes in the contemporary corporate environment

2. A best-practice approach to designing a change communication programme

3. Knowledge management for best practice

4. Corporate and government communication: relationships, opportunities and tensions

5. Priorities old and new for UK PR practice

6. Communication similarities and differences in listed and unlisted family enterprises

7. Strategic challenges for corporate communicators in public service

8. Communication audits: building world class communication systems

9. The Olympic Games: a framework for international public relations

10. Facets of the global corporate brand

11. Differing corporate communication practice in successful and unsuccessful companies

12. Communicating with 1.3 billion people in China

13. Today’s corporate communication function

14. Assessing integrated corporate communication

15. New technology and the changing face of corporate communication

16. Reputation and leadership in a public broadcast company

17. Corporate reputation

18. Communicating a continuity plan: the action stations framework

19. Crisis management in the internet mediated era

20. The impact of terrorist attacks on corporate public relations

21. Public relations and democracy: historical reflections and implications for practice

22. Visualizing the message: why semiotics is a way forward

23. Methodological issues for corporate communication research

24. Communication for creative thinking in a corporate context

25. Language as a corporate asset

26. Arrival of the global village

27. Ethics and the corporate communicator

28. The new frontier for public relations

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Tags: Sandra Oliver, Corporate, Communication, Public