A Japanese Company in Crisis Ideology Strategy and Narrative 1st Edition by Fiona Graham 9780415346856 0415346851
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Product details:
ISBN 10: 0415346851
ISBN 13: 9780415346856
Author: Fiona Graham
Japanese white-collar workers have been characterised by their intense loyalty and life-long commitment to their companies. This book is based on very extensive ethnographic research inside a Japanese insurance company during the period when the company was going through a major crisis which ended in the company’s bankruptcy and collapse. It examines the attitudes of Japanese employees towards their work, their company and related issues at a time when the established order and established attitudes were under threat. The wide range and detail of the reporting of workers’ attitudes, often in their own words, sustained over a considerable timescale, makes this study a particularly valuable resource.
Table of contents:
Chapter 1: Introduction
Chapter 2: Economic Background
Chapter 3: The Current Situation
Chapter 4: Restructuring
Chapter 5: The Company and Change
Chapter 6: The Flowers of 1985
Chapter 7: Ideology and Economic Strategising
Chapter 8: Strategising During the Filming of C-Life
Chapter 9: Narrative and Myth
Chapter 10: C-Life Goes Under
Chapter 11: Conclusion
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Tags: Fiona Graham, Japanese, Company, Ideology