Barbie and Ruth The Story of the World s Most Famous Doll and the Woman Who Created Her First Edition by Robin Gerber ISBN 0061341320 978-0061341328

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Product details: 

ISBN 10: 0061341320 

ISBN 13: 978-0061341328

Author: Robin Gerber 

“Barbie and her creator, the sharp-elbowed gal who built the biggest toy company, have a story to tell.” —Time

Barbie and Ruth is the remarkable true story of the world’s most famous toy and the woman who created her. It is a fascinating account of how one visionary woman and her product changed an industry and sparked a lasting debate about women’s roles. At once a business book, a colorful portrait of an extraordinary female entrepreneur, and a breathtaking look at a cultural phenomenon, Barbie and Ruth is a must read for anyone who ever owned a Barbie doll.

This is the entwined tale of two exceptional women. One was a voluptuous eleven-inch-tall beauty who debuted at the 1959 Toy Fair in New York City and quickly became the treasure of 9 out of 10 American girls and their counterparts in 150 countries. She went on to compete as an Olympic athlete, serve as an air force pilot, work as a boutique owner, run as a presidential candidate, and ignite a cultural firestorm. The other was Ruth Handler, the tenth child of Polish Jewish immigrants.

A brilliant, creative, ruthless, and passionately competitive visionary, Ruth was a mother and wife who wanted it all—a masterful entrepreneur who, together with her curvaceous plastic creation, changed American business and culture forever.

Table of contents: 

1. The Doll Nobody Wanted

2. The Tenth Child

3. Love at a Nickel a Dance

4. Ruth and Elliot and Matt

5. A Working Mother

6. Uke-A-Doodles

7. Music Makers and Sour Notes

8. Gambling Everything on Mickey Mouse

9. The Woman and the Doll

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Tags: Robin Gerber, Barbie and Ruth, The Story, the World