BRICs and Beyond Lessons on Emerging Markets 1st Edition by Stephanie Jones 9781119962694 1118351576

BRICs and Beyond Lessons on Emerging Markets 1st Edition by Stephanie Jones – Ebook PDF Instant Download/Delivery: 9781119962694, 1118351576

Full download BRICs and Beyond Lessons on Emerging Markets 1st Edition after payment

 

Product details:

ISBN 10: 1118351576

ISBN 13: 9781119962694

Author: Stephanie Jones

This international business executive text written especially for executive and MBA students, is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the globe. The author has continually faced the problem that the available textbooks for teaching international business focused almost exclusively on examples of Western multinationals for case illustrations. In the process of preparing cases nearer to the emerging market she worked in, the author realized that the often fascinating, frequently insightful and always different approach to business illustrated by these cases should be required reading for MBA students in typical Western environments too. With its wide range of current case illustrations and concise summaries this is a new-generation text that will welcome today’s MBA student to the wider world of 21st century international business.

Table of contents:

Chapter 1: Introduction: Doing Business in Emerging Markets – Risks, Opportunities and Practice
Part I – Risks
Chapter 2: Country Risk: Politics and Business in Emerging Markets
Chapter 3: Corporate Social Responsibility: Transparency, Ethics and Governance in Emerging Markets
Chapter 4: Business Culture: Cross-Cultural Management and People in Emerging Markets

Part II – Opportunities
Chapter 5: Marketing: Implementing Marketing Ideas into and from Emerging Markets
Chapter 6: Entrepreneurship and Innovation: Technology, Innovation and New Business Ventures in Emerging Markets

Part III – Practice
Chapter 7: Strategy and Operations: Changing Business Strategies and Operations in Emerging Markets
Chapter 8: Strategic Alliances: Western Business and Emerging Market Business – Working Together
Chapter 9: Lessons for Global Business: What We Can Learn from the BRICS and Beyond

People also search:

brics emerging markets

emerging markets brics

the brics and the future of global order

brics and emerging economies

brics and beyond

Tags: Stephanie Jones, BRICs, Beyond, Emerging