Business Networks Strategy and Structure 1st Edition by Emanuela Todeva 0415514150 9780415514156

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ISBN 10: 0415514150

ISBN 13: 9780415514156

Author: Emanuela Todeva

Although social, political, technological and business networks hold our modern world together, we still lack a good understanding of what business networks are, how they work, and the language of network analysis that we may apply to solve common, everyday problems. This book looks at such questions as: How do we make sense of the business networks we participate in and the networks we observe from a distance? Are business networks distinct from social networks, and if so what distinguishes them? How can business network analysis from a multidisciplinary perspective enhance strategic management? Emanuela Todeva deftly explores the patterns of networking and the dynamics of network relationships, to show how we can begin to tap their full potential. Of great interest to students and scholars of business network analysis, this revealing volume will also prove informative for managers wishing to obtain insights into network dynamics and its implications for strategic decision making. Business Networks expertly provides an interdisciplinary overview. It skilfully engages the reader with a range of economic, sociological, strategic management and communication theories that contribute to our knowledge of networks and networking. Transcending specific disciplines, and synthesizing the contributions that shape the structural, relational and cultural approaches to network analysis, Todeva’s outstanding text offers a wealth of conceptual frameworks and an exhaustive typology of existing business networks.

Business Networks Strategy and Structure 1st Table of contents:

1 Introduction

2 Aspiring networks

Approaches to network analysis

The structural/positional approach

The relational approach

The cultural approach

Overview of network characteristics and concepts

Characteristics of the nodes

Characteristics of the relationships between network members

Characteristics of the entire network configuration

3 Acting in business networks

Nature and attributes of network actors

Motives and drivers for actors’ behaviour

Transaction cost economics: minimising costs and maximising benefits

Non-cooperative game theory: maximising pay-offs

Agency theory: bargaining and negotiating contracts

Contract theory: contracting resources and services, public goods and externalities

Evolutionary and institutional economics: mimicry and normative compliance, variation, selection, retention, inertia, survival, legitimation

The resource-based view of the firm: accumulation of heterogeneous resources

Knowledge-based approach: firms as acting bundles of knowledge

Managerial theory of the firm: forming coalitions, managerial choices, preferences, decision making and goal setting

Acquiring and maintaining power in business networks

Control and manipulation of the external and the internal environment

Cooperating with stakeholders

Entrepreneurship – initiation of new relationships, transactions and contacts

Self-coordination vs. coordination agency

Heterogeneity of actors

Non-human actors – texts and interpretations as intermediaries

Behaviour in business networks

4 Relationships in business networks

Relational analysis

The nature of the bond – relations, connections, interactions, exchanges

Emergence of relationships between human actors

Relational dimensions

Relational needs, incentives, preferences

Relational resources and capabilities

Relational behaviour and activities

Relational cognition

Relational affection

Relational identity

Relational role and status

Relational content – links and bonds

Relational framing

Relational value

Relational context/atmosphere

Relational dynamics and evolution

Types of business relationships

5 Business network structures

Types of structural configurations

Ego networks vs. distributed networks

Project networks vs. supply networks

Organising principles

Network boundaries and organisational boundaries

Structural measures for analysis of business networks

Network centrality and centralisation

Density, symmetry, reachability and range

Cohesion and sub-groups

Network position and structural equivalence

Structural autonomy and individual attributes

Structural holes, brokerage and weak ties

Diffusion and contagion

6 Types of business networks

Entrepreneurial small business networks

Family business networks

Chinese family and community business networks: guanxi, hegu, hui, bangs and clans, kongsi

Guanxi

Hegu

Hui

Bangs and clans

Kongsi and the Chinese overseas business networks

Japanese corporate business networks: zaibatsu/keiretsu

Japanese trading business networks: sogo shosha

Korean circular shareholding networks: chaebol

Value chain supply networks: global sourcing and global commodity chains

Global sourcing – outsourcing and subcontracting within the value chain

Global commodity chains

International corporate networks: multinational corporations (MNCs), strategic alliances, interdependent corporate relationships

MNCs

Subsidiaries and corporate affiliates

Strategic alliances and interdependent business partnerships

Research and development (R&D) alliance networks and project networks

Network-based businesses: utilities, public services, infrastructure networks

Communication-based business networks: internet

Spatial clusters, industry clusters and cluster–network relationships

7 Conclusions

Future research directions

Appendix Concepts and indicators for empirical investigation of business networks

Bibliography

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Emanuela Todeva,Business,Networks,Strategy