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Business to Business Marketing 1st Edition by Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano 0136058280 9780136058281

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Business to Business Marketing 1st Edition Robert Vitale Digital Instant Download

Author(s): Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano
ISBN(s): 9780136058281, 0136058280
Edition: 01
File Details: PDF, 4.18 MB
Year: 2010
Language: english
SKU: EB-10880636 Category: Tags: , ,

Business to Business Marketing 1st Edition by Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano – Ebook PDF Instant Download/Delivery: 0136058280, 9780136058281

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Product details:

ISBN 10: 0136058280

ISBN 13: 9780136058281

Author: Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.

Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.

Business to Business Marketing 1st Table of contents:

Chapter 1: Introduction to B2B Marketing
Chapter 2: B2B Environment: Customers, Organizations, and Markets
Chapter 3: Organizational Buying Behavior
Chapter 4: Legal and Regulatory Framework
Chapter 5: Business Strategy: Concepts and Context
Chapter 6: Market Research and Competitive Analysis
Chapter 7: Segmentation, Targeting, and Positioning
Chapter 8: Product, Service, and Value Development
Chapter 9: Innovation and Competitiveness
Chapter 10: Pricing Strategies in B2B Marketing
Chapter 11: Business Development and Strategic Planning
Chapter 12: B2B Selling and Customer Relationship Management
Chapter 13: B2B Branding: Building and Sustaining a Brand
Chapter 14: Channel Partnerships and Supply Chain Management
Chapter 15: Marketing Communications in B2B
Chapter 16: Business Ethics and Crisis Management – Case Studies

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Tags: Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano, Business