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Cambridge IGCSE Travel and Tourism 1st Edition by John D Smith ISBN 1139541463 9781139541466

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Cambridge IGCSE Travel and Tourism 1st Edition Smith Digital Instant Download

Author(s): Smith, John D., Warburton, Fiona
ISBN(s): 9781139541466, 1139541463
Edition: 1
File Details: PDF, 40.04 MB
Year: 2012
Language: english
SKU: EB-54688486 Category: Tags: , , ,

Cambridge IGCSE Travel and Tourism 1st Edition by John D Smith – Ebook PDF Instant Download/Delivery:1139541463, 9781139541466
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Product details: 

ISBN 10: 1139541463 

ISBN 13: 9781139541466

Author: John D. Smith 

Endorsed by University of Cambridge International Examinations. Cambridge IGCSE Travel and Tourism has been written specifically for the Cambridge IGCSE Travel and Tourism syllabus. Sections have been split into units, each dealing with a particular topic, and are cross-referenced to other units wherever appropriate. This new title contains a wide variety of activities and questions to check and facilitate students’ understanding, as well as case studies and illustrative examples encouraging subject-based knowledge and a truly international approach.

Table of contents: 

Unit 1: The Travel and Tourism Industry

Introduction

Structure of the international travel and tourism industry

The economic, environmental, and socio-cultural impact of travel and tourism

Role of national governments in forming tourism policy and promotion

The pattern of demand for international travel and tourism

Destination investigation – Group/Project work

Promoting visits to the destination’s attractions

Assessment guidance for Unit 1

Unit 2: Features of Worldwide Destinations

Introduction

The main global features

Different time zones and climates

Investigate travel and tourism destinations

Features attracting tourists to particular destinations

Assessment guidance for Unit 2

Unit 3: Customer Care and Working Procedures

Introduction

Dealing with customers and colleagues

Essential personal skills required in the travel and tourism industry

Handling customer enquiries, reservations, and payments

Using reference sources to obtain information

Presentation and promotion of tourist facilities

Assessment guidance for Unit 3

Unit 4: Travel and Tourism Products and Services

Introduction

Identifying and describing tourism products

Roles of tour operators and travel agents

Support facilities for travel and tourism

Features of worldwide transport in relation to major international routes

Assessment guidance for Unit 4

Unit 5: Marketing and Promotion

Introduction

Role and function of marketing and promotion

Market segmentation and targeting

Product as part of the marketing mix

Price as part of the marketing mix

Place as part of the marketing mix

Assessment guidance for Unit 5

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John D Smith,Travel,Tourism