Career Opportunities In Advertising And Public Relations 4th Edition by Shelly Field – Ebook PDF Instant Download/Delivery: 0816062455, 978-0816062454
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ISBN 10: 0816062455
ISBN 13: 978-0816062454
Author: Shelly Field
Field describes 88 jobs in nine different categories for the advertising and public relations fields. She explains each job, including its duties, alternate titles, salary range, employment prospects, advancement prospects and prerequisites. A career ladder illustrates frequent routes to and from the described position. This fourth edition has been updated to reflect current opportunities. The appendices list education and training resources, professional associations and unions, and web resources. Annotation ©2006 Book News, Inc., Portland, OR
Library Journal Eighty-five advertising and public relations jobs in agencies, business corporations, nonprofit organizations, electronic and print media, government, and freelance operations are treated individually in this book. In addition to the basic career description, each profile lists alternate job titles; information about salaries, employment prospects, locations, and advancement opportunities; education, experience, and other prerequisites for the job; relevant trade associations and unions; and tips for entry. Brief appendixes include degree programs, internships, agencies, publications, and a glossary. The data supplied are generally reliable and quite useful to potential job seekers. Recommended.–Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
Career Opportunities In Advertising And Public Relations 4th Table of contents:
Section 1: Corporate and Industry
Band Manager
Assistant Advertising Manager
Copywriter
Assistant Art Director
Graphic Designer
Marketing Assistant
Marketing Director
Web Site Promotion Coordinator
Assistant Public Relations Director
Publications Manager
Coordinator of Consumer Affairs
Customer Relations Representative
Community Relations Coordinator
Employee Relations Coordinator
Trade Show Representative
Special Events Coordinator
Special Events Assistant
Shopping Center/Mall Advertising Manager
Shopping Center/Mall Public Relations Manager
Art Director, Retail Outlet
Section 2: Agencies
Account Executive
Assistant Account Executive
Copywriter
Junior Copywriter
Copywriter, Direct Response Advertising
Media Planner
Media Buyer
Assistant Media Buyer
Market Researcher
Research Assistant
Assistant Art Director
Commercial Artist
Computer Graphic Artist
Lettering Artist
Mechanical Artist
Pasteup Artist
Broadcast Production Coordinator
Assistant Production Manager, Print
Traffic Coordinator, Print
Assistant Casting Agent
Advertising Assistant
Intern
Section 3: Radio and Television
Advertising Department Copywriter, Television/Radio
Public Relations Assistant, Television/Radio
Advertising Salesperson, Radio
Traffic Manager, Radio
Traffic Assistant, Radio
Television Advertising Representative
Advertising Sales Assistant, Television
Promotion Coordinator, Television
Promotion Assistant, Television
Television Advertising Graphic Artist
Advertising Production Assistant, Television
Section 4: Sports and Entertainment
Unit Publicist
Press Agent
Press Agent Trainee
Theatrical Press Agent
Theatrical Press Agent Apprentice
Professional Sports Team Publicist
Section 5: Hospitality and Tourism
Hotel Publicist
Director of Public Information, Tourism and Development
Hotel Advertising Assistant
Nightclub or Restaurant Publicist
Restaurant/Club Advertising Manager
Section 6: Nonprofit Agencies
Advertising Assistant, Nonprofit Organization
Copywriter, Nonprofit Organization
Community Relations/Public Relations Coordinator, Police Department
Graphic Artist, Nonprofit Organization
Assistant Director of Hospital Public Relations
Publication Assistant, Nonprofit Organization
Assistant Director of Fundraising and Development, Nonprofit Organization
Guest Services Coordinator, Nonprofit Organization
Section 7: Publishing
Promotion Coordinator, Newspapers
Public Relations Assistant, Magazines
Advertising Sales Representative, Newspapers and Magazines
Community Relations Coordinator, Newspapers and Magazines
Advertising Assistant, Book Publishing
Publicity Assistant, Book Publishing
Section 8: Freelance and Consulting
Public Relations Generalist
Freelance Speechwriter
Freelance Copywriter
Freelance Graphic Artist
Placement Specialist
VIP Coordinator
Crisis Management Consultant
Section 9: Miscellaneous Opportunities
Press Secretary, Government/Political
Director of Public Affairs, College/University
Sports Information Director, College/University
Section 10: Appendixes
I. Degree Programs
Colleges and Universities Offering Majors in Advertising
Colleges and Universities Offering Majors in Public Relations
II. Internships in Advertising and Public Relations
III. Seminars, Workshops, etc.
IV. Trade Associations, Unions, and Other Organizations
V. Advertising Agencies
VI. Public Relations Agencies
VII. Advertising and Public Relations Recruiting Agency
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