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Changing the Channel 12 Easy Ways to Make Millions for Your Business 1st Edition by Michael Masterson, MaryEllen Tribby 0470375027 9780470375020

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Changing the Channel 12 Easy Ways to Make Millions for Your Business Agora Series Michael Masterson Digital Instant Download

Author(s): Michael Masterson, MaryEllen Tribby
ISBN(s): 9780470375020, 0470375027
Edition: Kindle
File Details: PDF, 1.93 MB
Year: 2008
Language: english
SKU: EB-1976574 Category: Tags: ,

Changing the Channel 12 Easy Ways to Make Millions for Your Business 1st Edition by Michael Masterson, MaryEllen Tribby – Ebook PDF Instant Download/Delivery: 0470375027, 9780470375020

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Product details:

ISBN 10: 0470375027

ISBN 13: 9780470375020

Author: Michael Masterson, MaryEllen Tribby

An all-encompassing guide to making the most from multi-channel marketing

Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today’s most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.

Page by page, you’ll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.

  • Discusses how to create successful marketing campaigns by using a mix of different marketing channels
  • Offers some smart ways to track customer buying habits with a database that covers all marketing channels
  • Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches

With this book as your guide, you’ll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.

Table of contents:

INTRODUCTION Shopping for Homes: Easier, Faster, Cheaper – By MaryEllen Tribby

CHAPTER 1 Marketing in the Twenty-First Century: How Quickly Things Have Changed
CHAPTER 2 “DRM” and “MCM”: The Two Most Important Acronyms in Advertising Today
CHAPTER 3 Direct-Response Online Marketing: Squeezing the Juice Out of the Low-Hanging Fruit
CHAPTER 4 Social Media: Informal Communication, Powerful Profits
CHAPTER 5 Search Engine Marketing: Busting Myths and Driving Sales
CHAPTER 6 Teleconferences: All You Need Is a Phone and Good Ideas
CHAPTER 7 Direct Mail: An Old Dog That Still Knows a Few Tricks
CHAPTER 8 Direct Print: Getting More Than Ever for Your Ad Dollar
CHAPTER 9 Direct-Response Television: Why Super Bowl Ads Don’t Work
CHAPTER 10 Direct-Response Radio: Music, News, Sports, and Talk = Money
CHAPTER 11 Telemarketing: Inbound, Outbound, Money-Bound
CHAPTER 12 Joint Ventures: Only Streets Should Be One-Way
CHAPTER 13 Event Marketing: Having Fun with Your Customers
CHAPTER 14 Public Relations: Man Bites Dog; Man Gets Famous
CHAPTER 15 The Incredible Power of a Multi-Channel Campaign

CONCLUSION Smoking at Joe’s – By Michael Masterson

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Tags: Michael Masterson, MaryEllen Tribby, Changing, Channel