CIM Revision Cards Marketing Fundamentals 04 05 1st Edition by Marketing Knowledge, Butterworth Heinemann 9780750662857 0750662859
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CIM Revision Cards Marketing Fundamentals 04 05 1st Edition by Marketing Knowledge, Butterworth Heinemann – Ebook PDF Instant Download/Delivery: 9780750662857, 0750662859
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Product details:
ISBN 10: 0750662859
ISBN 13: 9780750662857
Author: Marketing Knowledge, Butterworth Heinemann
Designed specifically with revision in mind, these Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams. A clear, carefully structured layout aids the learning process and ensures that the key points are covered in a succinct and accessible manner.
Table of contents:
Chapter 1. The development of marketing and marketing orientation
Chapter 2. Marketing planning and budgeting
Chapter 3. Product
Chapter 4. New product development and portfolio management
Chapter 5. Price operations
Chapter 6. Place operations
Chapter 7. Promotional operations
Chapter 8. Services and customer care
Chapter 9. Marketing in context
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Tags: Marketing Knowledge, Butterworth Heinemann, Revision, Marketing