Color Works Best Practices for Graphic Designers An Essential Guide to Understanding and Applying Color Design Principles 1st Edition by Eddie Opara, John Cantwell 1592538355 9781592538355

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Product details:

ISBN 10: 1592538355

ISBN 13: 9781592538355

Author: Eddie Opara, John Cantwell

This is the go-to guide for designers as it outlines and details the essential color design skills needed to create successful, meaningful, and aesthetically compelling designs. Along with hands-on projects, it offers unique insights into strategy and business when working in the real world with real clients. Color Works starts with basic information on color practices and fundamentals, and then delves more deeply into theory and application on a project-by-project basis. Illustrated with real-world projects and case studies, this book offers a behind-the-scenes take on the design process and the necessary steps to go from concept to final outcome, including the challenges encountered along the way.

Table of contents:

Chapter 01 Context
1.0 Overview
1.1 Black and White
1.2 Color and Space
1.3 Craftsmanship of Color: The Dutch Guilder
1.4 Concept and Color
1.5 Color and Tradition

Chapter 02 Awareness
2.0 Overview
2.1 Color in Branding 1
2.2 Color in Branding 2
2.3 Branding Large Events with Color: The 1972 and 2012 Olympics
2.4 A City’s Colors
2.5 Saving Lives with Color

Chapter 03 The Digital
3.0 Overview
3.1 The Future of Color
3.2 Color in Motion
3.3 The Color of the News

Chapter 04 Production & Information
4.0 Overview
4.1 Eye on Print
4.2 Living Print
4.3 Pantone: Systems of Color
4.4 Infographics and Color
4.5 Way finding and Color

Chapter 05 Clients & The Subjective
5.0 Overview
5.1 Tiffany & Co.
5.2 Changing Big Blue: IBM
5.3 Color and Flexible Form
5.4 Breaking from the Pack
5.5 The Color Subjective

Chapter 06 The Foundation
6.0 Overview
6.1 The Art of Seeing: Perceptions of Color
6.2 The Cultural Significance of Color
6.3 Wheel of Fortune and Color Systems
6.4 Chroma and the Chromatics
6.5 Relativity and Reactivity of Color
6.6 Dimension in Color

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Tags: Eddie Opara, John Cantwell, Practices, Color Works