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Conducting Research Surveys Via E Mail and The Web 1st Edition by Matthias Schonlau, Ronald Fricker, Marc Elliott 9780833032263 0833032267

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Conducting Research Surveys Via E Mail and The Web 1st Edition Matthias Schonlau Digital Instant Download

Author(s): Matthias Schonlau
ISBN(s): 9780833032263, 0833032267
Edition: 1
File Details: PDF, 1.32 MB
Year: 2002
Language: english
SKU: EB-1721144 Category: Tag:

Conducting Research Surveys Via E Mail and The Web 1st Edition by Matthias Schonlau, Ronald Fricker, Marc Elliott – Ebook PDF Instant Download/Delivery: 9780833032263, 0833032267

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Product details:

ISBN 10: 0833032267

ISBN 13: 9780833032263

Author: Matthias Schonlau, Ronald D. Fricker, Marc N. Elliott

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.

Table of contents:

Chapter 1: Introduction

Chapter 2: Background on the Survey Process

Chapter 3: Literature Review of Web and E-mail Surveys

Chapter 4: Choosing Among the Various Types of Internet Surveys

Chapter 5: Guidelines for Designing and Implementing Internet Surveys

Chapter 6: Internet Survey Case Studies

Chapter 7: Conclusions

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Tags: Matthias Schonlau, Ronald Fricker, Marc Elliott, Conducting