Confident public speaking 2nd Edition by Deanna Sellnow 0534551920 978-0534551926

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Product details:

ISBN 10: 0534551920

ISBN 13: 978-0534551926

Author: Deanna D. Sellnow

Previously titled PUBLIC SPEAKING: A PROCESS APPROACH, Deanna Sellnow’s CONFIDENT PUBLIC SPEAKING, SECOND EDITION distinguishes itself as the introductory text that most effectively presents the process of public speaking and the strategies students can use to become confident public speakers. Student-oriented and reader-friendly, the book offers unique coverage of learning styles as an aspect of audience diversity, as well as its extensive, integrated coverage of overcoming communication apprehension and the significant role ethics plays in public speaking. Changes to the Second Edition include three new types of boxes, even greater attention to ethics, a completely new interior design, and expanded technology offerings that include our Web-based Speech Builder Express. An ancillary CD-ROM and Web site offer adopters an interactive and multimedia enhanced presentation of public speaking principles and skills.

Confident public speaking 2nd Table of contents:

Part I: Introduction

Why Study State and Local Government Finance?

Microeconomic Analysis: Market Efficiency and Market Failure

Part II: Public Choice and Fiscal Federalism

Public Choice Without Mobility: Voting

Demand for State and Local Goods and Services

Public Choice Through Mobility

Organization of Subnational Government

Part III: Provision of State and Local Goods and Services

Costs and Supply of State and Local Goods and Services

Pricing of Government Goods: User Charges

Intergovernmental Grants

Borrowing and Debt

The Budget Process

Part IV: Revenue for State and Local Governments

Principles of Tax Analysis

The Property Tax: Institutions and Structure

Property Tax: Economic Analysis and Effects

Sales and Excise Taxes

Income Taxes

Business Taxes

Revenue from Government Monopoly and Regulation

Part V: Applications and Policy Analysis

Education

Transportation

Health and Welfare

Economic Development

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