Consumer Behavior 6th Edition by Wayne Hoyer, Deborah MacInnis, Rik Pieters 1133435211 9781133435211

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Product details:

ISBN 10: 1133435211 

ISBN 13: 9781133435211

Author: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

This book combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today’s business environment. The new edition of this text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, it includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, this book provides a thorough, engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed

Consumer Behavior 6th Table of contents:

Part I: An Introduction to Consumer Behavior

1. Understanding Consumer Behavior
   Appendix: Developing Information about Consumer Behavior

Part II: The Psychological Core
2. Motivation, Ability, and Opportunity
3. From Exposure to Comprehension
4. Memory and Knowledge
5. Attitudes Based on High Effort
6. Attitudes Based on Low Effort

Part III: The Process of Making Decisions
7. Problem Recognition and Information Search
8. Judgment and Decision Making Based on High Effort
9. Judgment and Decision Making Based on Low Effort
10. Post-Decision Processes

Part IV: The Consumer’s Culture
11. Social Influences on Consumer Behavior
12. Consumer Diversity
13. Household and Social Class Influences
14. Psychographics: Values, Personality, and Lifestyles

Part V: Consumer Behavior Outcomes and Issues
15. Innovations: Adoption, Resistance, Diffusion
16. Symbolic Consumer Behavior
17. Marketing, Ethics, and Social Responsibility in Today’s Consumer Society

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Tags: Wayne Hoyer, Deborah MacInnis, Rik Pieters, Consumer