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Creative Arts Marketing 2nd Edition by Elizabeth Hill, Terry O’Sullivan, Catherine O’Sullivan 9781417507719 1417507713

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Creative Arts Marketing Second Edition Elizabeth Hill Digital Instant Download

Author(s): Elizabeth Hill, Terry O’Sullivan, Catherine O’Sullivan
ISBN(s): 9781417507719, 1417507713
Edition: 2
File Details: PDF, 2.08 MB
Year: 2003
Language: english
SKU: EB-1820412 Category: Tags: , ,

Creative Arts Marketing 2nd Edition by Elizabeth Hill, Terry O’Sullivan, Catherine O’Sullivan – Ebook PDF Instant Download/Delivery: 9781417507719, 1417507713

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Product details:

ISBN 10: 1417507713

ISBN 13: 9781417507719

Author: Elizabeth Hill, Terry O’Sullivan, Catherine O’Sullivan

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-

* Current knowledge and best practice about marketing and advertising through new media
* The impact of Relationship Marketing techniques
* A wholly revised and enhanced set of cases
* Entirely revised and updated data on the arts ‘industry’

Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers

Table of contents:

  1. The evolution and context of arts marketing

  2. Audiences

  3. Market research

  4. Product

  5. Generating income

  6. Promotion

  7. Making the arts available

  8. Marketing planning

  9. Managing the marketing function

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Tags: Elizabeth Hill, Terry O’Sullivan, Catherine O’Sullivan, Marketing