Creativity Innovation and the Cultural Economy Routledge Studies in Global Competition 1st Edition by Andy Pratt, Paul Jeffcutt ISBN 0415694507 978-0415694506

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ISBN 10: 0415694507
ISBN 13: 978-0415694506
Author: Andy Pratt, Paul Jeffcutt

This collection brings together international experts from different continents to examine creativity and innovation in the cultural economy. In doing so, the collection provides a unique contemporary resource for researchers and advanced students. As a whole, the collection addresses creativity and innovation in a broad organizational field of knowledge relationships and transactions. In considering key issues and debates from across this developing arena of the global knowledge economy, the collection pursues an interdisciplinary approach that encompasses Management, Geography, Economics, Sociology and Cultural Studies.

Creativity Innovation and the Cultural Economy Routledge Studies in Global Competition 1st Table of contents:

Part 1 Introduction

Creativity, innovation and the cultural economy: Snake oil for the twenty-first century?

Introduction: surveying the territory

Building a better mousetrap

Endogenous growth: the perpetual motion machine

Re-conceptualisations

The core questions of this book

Approach and structure

The industries/chapters covered

Notes

References

Part 2 Advertising

a. Relocating creativity in advertising: From aesthetic specialisation to strategic integration

1960s to 1970s: creative specialisation

1970s to 1990s: from creative specialisation to strategic integration

1990s to present: creativity as strategy, strategy as creativity

Account planning – reconfiguring the value chain

Media planning – redefining creative thinking

Brand consultancy – from hired gun to trusted partner

So what is creativity in advertising?

Conclusion

Notes

References

b. Provincial parvenus: The subaltern sensibility of London advertising creatives

Introduction

Declasse and parvenus

A world of glamour and excess

Conclusion

Notes

References

Part 3 Music

a. The digitalisation of music

Meeting the digital challenge: copying, file-sharing and DRM systems

File-sharing

The search for ‘legitimate’ digital distribution

Questioning the crisis: internationalisation, copyright and business cycles

The digitalisation crisis in long-term context

Concluding comments: ‘Fuck you Lars, the music belongs to us too’

The recording industry

Consumption

Rights and critique

Notes

References

b. On music as a creative industry

From culture to cultural industry

Local creativity

From cultural industry to culture

Acknowledgements

Notes

References

Part 4 Film and TV

a. Creativity in context: Content, cost, chance and collection in the organization of the film industry

Economic development and performance measures in the film industry

Revenues

Employment

Releases

Home market share

Exports

Organization and performance

Performance differences

Integration and market organization

Creativity and its context in organization

Creativity vs. cost

Creativity: Project organization of production

Creativity: Horizontal disintegration of production

Cost: Horizontal ecologies and small world networks of production

Cost: Outsourcing

Creativity vs. chance

Chance: Horizontal network collusion and integration of production

Chance: Horizontal integration of marketing – and vertical integration of production into marketing

Chance: Horizontal integration of distribution – and vertical integration of production and marketing into distribution

Chance: Horizontal integration of production

Creativity vs. collection

Collection: Cross-industry integration

Summary and conclusion

Notes

References

b. The governance of innovation in the film and television industry: A case study of London, UK

Innovation and creativity

The film and television industries

Technology

Regulation

Organisation

Location

Conclusions

Acknowledgements

Notes

References

Part 5 New Media

a. Cultural production in the transnational city: A study of new media in Vancouver

Introduction: new media in context

Situating new media development in ‘space’ and ‘place’

Organization of the chapter

Development conditions for Vancouver’s New Economy

Local contingency and new media production in Vancouver

The space-economy of new media production in Vancouver

1 Clusters of artistic enterprise and new media production

2 ‘Core’ new media: computer services, new media and design

3 New media in the producer services: advertising and architectural firms

New media and the twenty-first-century city: observations from the Vancouver case

Notes

References

b. Creative biographies in new media: Social innovation in web work

Introduction: creativity and innovation in new media work

Research context and methods

Creative biographies in new media

Hours and pay in new media

Re-programmable labour? Informal learning in new media

Keeping up

Informality in new media work

Precarious work and insecurity

Conclusion

References

Part 6 Design

a. Fostering a culture of design: Insights from the case of Montréal, Canada

Introduction

What is design?

How can a “culture of design” be fostered?

Evaluating Montréal’s “culture of design”

Montréal’s design economy and its policy context

Fostering networks of design: three case studies

Conclusion: lessons from the Montréal case for understanding the nature and regulation of the design industry

Notes

References

b. Creativity and innovation in the Scandinavian design industry: Designed in Stockholm

Design?

Design in Stockholm

Creativity and innovation in the Stockholm design industry

Why the Stockholm design cluster might support knowledge and creativity: three hypotheses

How the Stockholm design cluster supports knowledge and creativity: three hypotheses tested

1 Does local inter-organizational collaborative interactionsupport knowledge and creativity?

2 Do local competition and rivalry support knowledge and creativity?

3 Does knowledge spill-over follow from the local mobility and sociability of individuals?

Beyond the firm-centric local cluster? Events and individuals’ careers

The role of events in creativity and innovation

Building careers rather than clusters

Conclusion

Acknowledgements

Note

References

Part 7 Museums/Visual Arts/Performance

a. Creativity and innovation in the cultural economy: Museums, galleries and the visual arts

DCMS

Museums, galleries and the visual arts

Conclusions: the rhetoric and the reality

Museums, galleries and the visual arts as inspirational

Defining creativity in museums

Arguments which militate against creativity and innovation

Nurturing and frustrating creativity

Observations

Acknowledgements

Glossary

Notes

References

b. Does Hamlet have to be naked? Art between tradition and innovation in German theatres

Behind the scenes: the roots of the German theatre industry

Centre stage: the ambivalence of innovation

Gaining artistic reputation

Differences in artistic reputation

Ongoing drama: can tradition and innovation be reconciled in creative production?

The repertoire system

The ensemble

The idiosyncratic position of the theatre managers

Alternative venues

Freelance directing teams

Conclusion

Annex

Acknowledgements

Notes

References

Part 8 Conclusion

Conclusion

Warning: context sensitive

Revisiting the key concepts

Innovation and creativity

The knowledge economy

The cultural economy

Reflections on the industry case studies

Beyond this book: the wider implications

Policy and academic

Future directions

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