Cyberpop digital lifestyles and commodity culture 1st Edition by Sidney Eve Matrix 0415649013 9780415649018

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ISBN 10: 0415649013

ISBN 13: 9780415649018

Author: Sidney Eve Matrix

Cyberpop is an analysis of cyberculture and its popular cultural productions. The study begins with a Foucaultian model of cyberculture as a discursive formation, and explains how some key concepts (such as ‘virtuality,’ ‘speed,’ and ‘Connectivity’) operate as a conceptual architecture network linking technologies to information and individual subjects. The chapters then each focus on a particular cyberfiguration, including Hollywood films (GATTACA,The Matrix), popular literature (William Gibson’s Neuromancer, Scott Westerfeld’s Polymorph), advertising for digital products and services (Apple Computer’s ‘1984/McIntosh’ campaign, AT&T’s ‘mLife’ campaign), digital artworks (including virtual females such as Motorola’s ‘Mya’ and Elite Modeling Agency’s ‘Webbie Tookay,’ and work by visual artist Daniel Lee for Microsoft’s ‘Evolution’ campaign), and video games (TombRaider). Each close reading illustrates the ways in which representations of digital lifestyles and identities – which typically fetishize computers and celebrate a ‘high tech’ aesthetic encourage participation in digital capitalism and commodity cyberculture. Matrix argues that popular representations of cyberculture often function as forms of social criticism that creatively inspire audiences to ‘think different’ (in the words of Mac advertising) about the consequences of the digitalization of everyday life.

Cyberpop digital lifestyles and commodity culture 1st Table of contents:

Chapter 1: Cyberfigurations, Cyberpop, and Cyberpoetics

Cyberculture as Discursive Formation

Cyberfigurations and Paradox

Analyzing Paradox in Cyberculture

From Repurposing Critique to a Digital Analytic

From Digital Analytic to Cyberpoetics

Chapter 2: Cyber-Commerce & Computerized Subjectivity – ICT Marketing as Cyberpop

The BLUR Manifesto: Your Job is to Master the BLUR

The BLURred Individual: Computerized Subjectivity

Rules of Formation: The Trinity

Part 1: Intangibility – Screen Culture, Simulation, and Terminal Identity

Part 2: Connectivity – Virtual Freedom, E-Powerment, and the Palm Phenomenon

Part 3: Speed – Technology That Follows You

Chapter 3: Cyberpop & the Technomasculine – GenderBLUR in The Matrix

Blurring Masculinity

The Hacker Ethic

Geek Chic

In Virtual Reality, There Is No Spoon – Digital Embodiment and the Mythos of Technomasculinity in The Matrix

Commodifying Geek Chic, Appropriating the Hacker Ethic – Technomasculinity in ICT Advertising

Chapter 4: Technomasculinity in GATTACA – Gender and Genoism

Bioengineering and the Genomic Order of Things

Extreme Measures: The Corporeal Contract

Genomic Femininity

Genomic Masculinity

A New Underclass – The Bodies That Matter

Chapter 5: Cyberfemininity – Pixel Vixens

Mya

Ananova

Webbie Tookay

Syndi

Chapter 6: Technoeroticism, Cyberfemininity & Interactivity – The Lara Croft Phenomenon

Cybercelebrity and the Digital Siren

The Elusive Dreamgirl

Avatar and Body Double

Postfeminist Role Model and Caricature

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