Digital play the interaction of technology culture and marketing 1st Edition by Stephen Kline, Nick Dyer Witheford, Greig de Peuter 9780773571068 077357106X

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Product details:

ISBN 10: 077357106X

ISBN 13: 9780773571068

Author: Stephen Kline, Nick Dyer-Witheford, Greig de Peuter

In a marketplace that demands perpetual upgrades, the survival of interactive play ultimately depends on the adroit management of negotiations between game producers and youthful consumers of this new medium. The authors suggest a model of expansion that encompasses technological innovation, game design, and marketing practices. Their case study of video gaming exposes fundamental tensions between the opposing forces of continuity and change in the information economy: between the play culture of gaming and the spectator culture of television, the dynamism of interactive media and the increasingly homogeneous mass-mediated cultural marketplace, and emerging flexible post-Fordist management strategies and the surviving techniques of mass-mediated marketing. Digital Play suggests a future not of democratizing wired capitalism but instead of continuing tensions between “access to” and “enclosure in” technological innovation, between inertia and diversity in popular culture markets, and between commodification and free play in the cultural industries.

Table of contents:

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Part One: Theoretical Trajectories
Chapter 1: Paradox Lost: Faith and Possibility in the “Information Age”
Chapter 2: Media Analysis in the High-Intensity Marketplace: The Three Circuits of Interactivity
Chapter 3: An Ideal Commodity? The Interactive Game in Post-Fordist/Postmodern/Promotional Capitalism

Part Two: Histories — The Making of a New Medium
Chapter 4: Origins of an Industry: Cold Warriors, Hackers, and Suits 
Chapter 5: Electronic Frontiers: Branding the “Nintendo Generation”
Chapter 6: Mortal Kombats: Console Wars and Computer Revolutions
Chapter 7: Age of Empires: Sony and Microsoft
Chapter 8: The New Cyber-City: The Interactive Game Industry in the New Millennium

Part Three: Critical Perspectives
Chapter 9: Workers and Warez: Labour and Piracy in the Global Game Market
Chapter 10: Pocket Monsters: Marketing in the Perpetual Upgrade Marketplace
Chapter 11: Designing Militarized Masculinity: Violence, Gender, and the Bias of Game Experience
Chapter 12: Sim Capital

 

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Tags: Stephen Kline, Nick Dyer Witheford, Greig de Peuter, Digital