Dynamics of Media Writing Adapt and Connect 1st edition by Vincent Filak 1483377601 9781483377605

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ISBN 10: 1483377601

ISBN 13: 9781483377605

Author: Vincent F Filak

Dynamics of Media Writing gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.

Dynamics of Media Writing Adapt and Connect 1st Table of contents:

Part I: The Basics You Need, Regardless of Field

Chapter 1: Know Your Audience
How to Define an Audience
Key Questions to Ask in Serving Your Readers
What Attracts an Audience?
What Audiences Need to Know and How to Make Them Care
The Big Three

Chapter 2: Being Accurate, Relying on the Facts
Why Is Journalism Such a Picky Field?
Why Media Professionals Matter More Than Ever
Making Sure You Are Sure
Broader-Issue Examination
Hoaxes and Myths
The Big Three

Chapter 3: Grammar, Style, and Language Basics
Why Do Grammar and Style Matter?
Sentence Structure
Sentence Length
Read Your Work Aloud
The Dictionary: Your Best Friend
How to Keep Writing Tight and Right
The Big Three

Chapter 4: Basic Media Writing
The Killer “Be’s” of Writing
The Inverted Pyramid
Leads: The Prominence of Importance
Types of Leads
Problematic Leads and Potential Fixes
How to Order the Rest of Your Pyramid
The Big Three

Chapter 5: Interviewing
Interview Preparation
Places to Dig
Getting the Interview
Where Should We Meet?
Interacting With Your Source
Interviewing for Multiple Media
The Questions
Interview Flow
Silence as an Ally
Nonverbal Approach: How to Ask a Question Without Asking
The End of the Interview (Almost)
Follow-Up Interviews
The Big Three

Chapter 6: Writing on the Web
Working on the Web
Blogging
Linking and Other Interactive Elements
Engaging Readers
Social Media
The Big Three

Chapter 7: Law and Ethics in Media Writing
Introduction
The First Amendment
Libel
Legal Defenses Against Libel
Copyright
How to Avoid Copyright Infringement
Ethics and the Media
Ethical Concerns
How to Work Through Ethical Dilemmas
Determining Your Own Approach to Ethics
The Big Three

Part II: Focus on News Media

Chapter 8: Reporting: The Basics and Beyond
Event Coverage
Preparing for the Event
How to Cover the Event
News Reporting Beyond the Event
Beats
Features
Profile Writing
Localizations
Obituaries
The Big Three

Chapter 9: Writing for Traditional Print News Products
Nuances for Print Writing
Expanding the Inverted Pyramid
The Beginning
The Middle
The End
The Big Three

Chapter 10: Writing for Broadcast
Nuances for Broadcast Writing
Structure
Integrating Additional Elements
Types of Stories
The Big Three

Part III: Focus on Marketing Media

Chapter 11: Public Relations
Defining PR
Types of PR Writing
Keys to PR
Why the Media Matters
The Big Three

Chapter 12: Advertising
Defining Advertising
The Creative Brief
Message Formation
Writing in Advertising
The Big Three

Chapter 13: Marketing
Brands and Branding
Campaigns vs. Brands
Useful Marketing Platforms and Tools
Copywriting for a Brand
Writing Creatively for Marketing
The Big Three

Part IV: Coming Back Together

Chapter 14: A Few Last Words
Accuracy Matters Most
Clarity Is Crucial
Skills Will Transfer
Never Stop Learning
Be a Storyteller

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