E Commerce Usability Tools and Techniques to Perfect the On Line Experience 1st Edition by David Travis 0415258340 9780415258340

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Product details:

ISBN 10: 0415258340 

ISBN 13: 9780415258340

Author: David Travis

Top performing dotcoms share a common feature. It isn’t a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications

Table of contents:

1 Introduction
Further reading and weblinks

2 Is your site customer centred?
Analyse the opportunity
Build the context of use
Create the user experience
Track real-world usage and continuously improve the site
Interpreting your results

Part I: Step 1: Analyse the opportunity

3 Identify the Stakeholders
Identify the stakeholders
Uncover stakeholder motivations
Prioritise the list
Devise a management strategy
How to present the information
Summary
Further reading and weblinks

4 Write the site mandate
Project or site name
Characteristics of the site
Business model
Business and brand objectives
Key site objectives
Planned target market
Value proposition
Likely functions
Competitor web sites
How to present the information
Summary
Further reading and weblinks

5 Segment the market
What are the benefits of segmentation?
How do you segment a market?
Segmentation using the ‘chasm’ model
Summary
Further reading and weblinks

Part II: Step 2: Build the context of use

6 Build customer profiles
Building pictures of customers
Customer profiling
What information do you need?
How to present the information
Summary
Further reading and weblinks

7 Build environment profiles
Physical environment
Socio-cultural environment
Technical environment
How to present the information
Summary
Further reading and weblinks

8 Build task profiles
Task profiling and staged delivery
Develop a task list
How to present the information
Summary
Further reading and weblinks

Part III: Step 3: Create the user experience

9 Agree key performance indicators
Components of key performance indicators
High-level objective
Context of use
Measurement technique
Setting performance criteria
Number of criteria
How to present the information
Summary
Reference
Further reading and weblinks

10 Develop the information architecture
Why architecture?
Derive a content inventory
Categorise the information
Define the navigational framework
Develop high-level functional mock-ups
Test against task scenarios
How to present the information
Summary
Further reading and weblinks

11 Lay out the screens
Introduction
Transform the functional objects into screen objects
Select labels for each screen object
Create additional screen items
Arrange objects and labels on the screen
How to present the information
Summary
Further reading and weblinks

12 Evaluate usability
Why evaluate web sites from a customer’s perspective?
Keys to successful evaluations
Which method?
Usability inspections
Usability testing
Tracking usability problems
Prioritising usability problems
How to present the information
Summary
References
Further reading and weblinks

Part IV: Step 4: Track real-world usage and continuously improve the site

13 Track real-world usage and: Continuously improve the site
Introduction
E-commerce health indicators
Tracking customer comments
E-commerce evolution
Process evolution
Summary
Further reading and weblinks

14 What now?
Some ideas for you to try

Appendices
Appendix 1 Stakeholder analysis form
Appendix 2 Site mandate form
Appendix 3 Customer profile form
Appendix 4 Environment profile form
Appendix 5 Task list form
Appendix 6 Detailed task information form
Appendix 7 Scenario form
Appendix 8 Key performance indicator form
Appendix 9 Cognitive walkthrough form

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Tags: David Travis, E Commerce, Usability, Techniques