Elgar Encyclopedia of Corporate Communication 1st Edition by Klement Podnar 9781802200867 180220086X

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Product details:

ISBN 10: 180220086X

ISBN 13: 9781802200867

Author: Klement Podnar

This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures. Emphasizing the interdisciplinary nature of corporate communication, this timely Encyclopedia links topics including selected theories, organization as an entity, corporate branding, corporate responsibilities, corporate misbehaviour, communication processes and tools, stakeholder engagement, corporate communication outcomes and negative corporate association in a clear and accessible format. Eleven key themes are addressed to fully illustrate the complexity of communication in a modern corporate landscape, ranging from selected theories and theoretical approaches to positive and negative corporate associations, providing both practical and conceptual insight. Further recommended readings which demonstrate the expansive nature of topics within corporate communication are provided. The Elgar Encyclopedia of Corporate Communication will be an essential reference text for students focusing on corporate communication and related management disciplines and fields such as communication, corporate identity and reputation, branding, public relations, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for practitioners seeking to understand important trends and developments within corporate communication.

Table of contents:

1. Corporate communication

THEME I SELECTED THEORIES AND THEORETICAL APPROACHES

2. Stakeholder theory

3. Actor-network theory

4. Theory of social exchange

5. Social constructionist theory

6. Sensemaking theory

7. Communication constitutes organization

8. Social identity approach

9. Co-creation

10. Agenda-setting theory

THEME II ORGANIZATION AS AN ENTITY

11. Legal personality

12. Corporate identity

13. Organizational values

14. Corporate heritage

15. Narrated organization

16. Organizational identity

17. Organizational culture

18. Person-organization fit

THEME III CORPORATE BRANDING

19. Corporate brand

20. (Corporate) ethical branding

21. Corporate brand alignment

22. Corporate brand architecture

23. Co-branding

24. Rebranding

25. Internal branding

26. Employer branding

27. Corporate brand communication

PART IV CORPORATE RESPONSIBILITES

28. Corporate social responsibility

29. Social license to operate

30. Transparency

31. Socially responsible investing

32. Sustainable finance

33. Corporate social responsibility communication

34. Corporate sociopolitical activism

THEME V CORPORATE MISBEHAVIOUR

35. Corporate (marketing) myopia

36. Corporate hypocrisy

37. Corporate oxymorons

38. Moral blindness

39. Corporate guilt (management)

40. Unethical pro-organizational behavior

41. Corporate psychopaths

THEME VI ISSUES, CHANGE AND CRISIS MANAGEMENT

42. Issues management

43. Change communication

44. Crisis management

45. Crisis communication

46. Social media crisis communication

47. Corporate crisis contagion

48. Organizational apologies

THEME VII COMMUNICATION PROCESS

49. Communication management

50. Communication strategy

51. Corporate storytelling

52. Two-way communication

53. Dialogue

54. Corporate listening

55. Corporate diplomacy

56. Internal marketing

THEME VIII COMMUNICATION TOOLS

57. Internal communication

58. Multisource feedback

59. Corporate visual identity

60. Corporate design

61. Corporate advertising

62. Corporate philanthropy

63. Cause-related marketing

64. Corporate online communication

65. Social influencer marketing

THEME IX STAKEHOLDER ENGAGEMENT

66. Audiences

67. Pressure groups

68. Employee advocacy

69. Corporate influencers

70. Brand communities

THEME X CORPORATE COMMUNICATION OUTCOMES

71. Corporate image

72. Corporate reputation

73. Organizational trust

74. Brand anthropomorphism

75. Consumer-brand identification

76. Corporate gratitude

77. Social acceptability

78. Perceived external prestige

79. Organizational identification

80. Organizational commitment

THEME XI NEGATIVE CORPORATE ASSOCIATIONS

81. Organizational distrust

82. Organizational stigma

83. Consumer scepticism

84. CSR scepticism

85. Consumer complaining

86.Organizational disidentification

87. Job disengagement

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