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eMarketing The Essential Guide to Online Marketing 2nd Edition by Robert Stokes ISBN 062043063X 978-0620430630

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eMarketing The Essential Guide to Online Marketing 2nd Edition Edition Robert Stokes Digital Instant Download

Author(s): Robert Stokes, Sarah Blake
ISBN(s): 9780620430630, 062043063X
Edition: 2nd Edition
File Details: PDF, 5.21 MB
Year: 2008
Language: english
SKU: EB-5060158 Category: Tags: ,

eMarketing The Essential Guide to Online Marketing 2nd Edition by Robert Stokes – Ebook PDF Instant Download/Delivery: 062043063X, 978-0620430630

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Product details:

ISBN 10: 062043063X 

ISBN 13: 978-0620430630

Author: Robert Stokes

“eMarketing: The Essential Guide to Online Marketing” is a one-stop resource to kick start your eMarketing career, or to give it a much needed boost. Featuring the tools and tactics essential to eMarketing strategy, search engine optimisation, pay per click advertising, social media, viral marketing, conversion optimisation, online reputation management, mobile marketing and more! “eMarketing: The Essential Guide to Online Marketing” comes from 10 years of practical experience in the world of eMarketing from a leading digital agency. 

Table of contents:

 

  • Chapter 1: Introduction to eMarketing
  • Chapter 2: E-mail Marketing
  • Chapter 3: Online Advertising
  • Chapter 4: Affiliate Marketing
  • Chapter 5: Search Engine Marketing
  • Chapter 6: Search Engine Optimization
  • Chapter 7: Pay per Click Advertising
  • Chapter 8: Social Media
  • Chapter 9: Crowdsourcing
  • Chapter 10: Viral Marketing
  • Chapter 11: Online Reputation Management
  • Chapter 12: Web Public Relations
  • Chapter 13: Web Site Development and Design
  • Chapter 14: Online Copywriting
  • Chapter 15: Web Analytics and Conversion Optimization
  • Chapter 16: Mobile Marketing
  • Chapter 17: Customer Relationship Management
  • Chapter 18: Market Research
  • Chapter 19: eMarketing Strategy

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