Essentials of consumer behavior 1st Edition by Debra Stephens 1317648846 9781317648840

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Product details:

ISBN 10: 1317648846

ISBN 13: 9781317648840

Author: Debra L. Stephens

This book offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics.

Essentials of consumer behavior 1st Table of contents:

Introduction to consumer behavior

Consumer research methods

Perspectives on products

The consumer’s journey

Sensory perception in a consumption context

Memory and priming

Sociocultural and interpersonal influences on consumer behavior

Vulnerability in adult consumers

Children as consumers

Nonhuman animals as consumers and consumption objects

The rise of collaborative consumption and the sharing economy / William Barnes and Greg Hill

Technology’s impact on consumer behavior

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