Essentials of Corporate Communication Implementing Practices for Effective Reputation Management 1st Edition by Cees Van Riel 0415328268 9780415328265
Original price was: $50.00.$35.00Current price is: $35.00.
Essentials of Corporate Communication Implementing Practices for Effective Reputation Management 1st Edition by Cees Van Riel – Ebook PDF Instant Download/Delivery: 0415328268, 9780415328265
Full download Essentials of Corporate Communication Implementing Practices for Effective Reputation Management 1st Edition after payment
Product details:
ISBN 10: 0415328268
ISBN 13: 9780415328265
Author: Cees Van Riel
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Table of contents:
Chapter 1 What is Corporate Communication?
Chapter 2 From Communication to Reputation
Chapter 3 Creating Identity and Identification
Chapter 4 Measuring Corporate Identity
Chapter 5 Communicating with the Corporate Brand
Chapter 6 Developing a Reputation Platform
Chapter 7 Expressing the Company
Chapter 8 Communicating with Key Stakeholders
Chapter 9 Assessing the Effectiveness of Corporate Communication
Chapter 10 Applied Reputation Research
Chapter 11 Organizing Corporate Communication
People also search:
essentials of effective communication
what are the essentials of communication
effective corporate communication strategies
essentials of business communication 10e
Tags: Cees Van Riel, Essentials, Corporate, Communication