European Book Cultures Diversity as a Challenge 1st Edition by Stephanie Kurschus 3658080590 9783658080594

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ISBN 10: 3658080590

ISBN 13: 9783658080594

Author: Stephanie Kurschus

Stephanie Kurschus analyses the idea of a common “European” book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique national characteristics of book culture as well as to support its continuous development. To adapt and to advance within a changing environment is critical to the survival of book culture in the digital reality.

European Book Cultures Diversity as a Challenge 1st Table of contents:

1 Book Culture – Approaching an Elusive Concept

1.1 Literature and Sources

1.2 Methodology

2 A Concept of ›Book Culture‹

2.1 Definitions of ›Culture‹

2.1.1 Different Concepts of Culture

2.1.2 Working Definitions

2.2 Describing Book Culture

2.2.1 A Brief History

2.2.2 Values Attributed to the Book

2.2.3 Between Spiritualism and Pragmatism – Traditions and Actions

2.2.4 Institutions of Book Culture

2.3 Why We Need Book Culture – The Role of Book Culture in Society

2.3.1 Contribution to National Culture

2.3.2 Other Perceived Assets of the Book

2.4 Current Challenges and Problems

2.4.1 Substitution of the Book as Primary Medium

2.4.2 Double Nature of the Book and the Legitimization of State Intervention

2.4.3 Internationalization and Concentration

2.4.4 Corporate Censorship

2.4.5 The Copyright Discussion

2.4.6 Changing Reading Habits

2.5 Book Culture is …

3 European Book Culture – Framework, Indicators and a Typology

3.1 Legal Framework and International Treaties

3.1.1 Fundamental Principles

3.1.2 Horizontal Regulation

3.2 The Book Market as the Economic Dimension of Book Culture

3.2.1 The Current European Book Market

3.2.2 Influencing the Book Markets – Problems, Changes, Tendencies

3.3 Indicators of Book Culture

3.3.1 Data Basis for the Analyses

3.3.2 Contextual Information

3.3.3 Media Habits

3.3.4 The Role of the Book in Society

3.3.5 The Public Library Network

3.3.6 The Book Market

3.3.7 Book Promotion

3.4 A Typology of European Book Culture by Clustering

3.4.1 Data Selection and Implementation

3.4.2 Results of the Cluster Analysis: Major and Minor Groupings

3.4.3 A Uniform ›European‹ Book Culture?

4 Promoting Book Culture – Measures and Efficiency

4.1 State Support for Culture: Financing Book Promotion

4.2 Arguments for Book Promotion

4.3 Instruments of Book Promotion

4.3.1 Book Policy and Cultural Legislation on Books

4.3.2 Market Regulating Mechanisms

4.3.3 Aids to Creation

4.3.4 Aids to Publication and Distribution

4.3.5 Encouraging Consumption

4.4 Criticism and Problems

4.4.1 Opacity

4.4.2 Problems of Cross-European Projects

4.4.3 Problems in Public/Private Sponsorship

4.4.4 Lopsidedness

4.4.5 Inefficiency

4.5 On the Efficiency of Book Promotion – A Regression Analysis

4.5.1 Selected Variables and Implementation

4.5.2 Requirements for Effective Book Promotion

5 A New Book Culture in the Digital Age?

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Tags: Stephanie Kurschus, European, Cultures, Diversity